ARRI Asia-Pacific–established in 2008 and initially operating from Hong Kong–has relocated to Singapore.
To mark the occasion, ARRI Asia-Pacific organized a grand ceremony on April 25 with an open house and an ARRI party. The top management team from the headquarters in Germany, including Executive Board members Dr. Matthias Erb (chairman) and Lars Weyer (CFO), industry leaders, and key players from Asia-Pacific’s moving image industry graced the festivities.
ARRI Asia Pte. Ltd., the official name of the new subsidiary in Singapore, is part of ARRI Asia-Pacific, which also includes ARRI Korea, ARRI Japan, and ARRI Australia. Together, they provide sales and services to the entire Asia-Pacific region.
“The inauguration of the Singapore subsidiary in the heart of the Asia-Pacific market symbolizes a new phase in ARRI’s venture in the region. It shows how vital the region, including its emerging markets, is for ARRI. Together with our customers, we plan to significantly increase our activities here,” said Dr. Erb.
Bertrand Dauphant, ARRI Asia-Pacific managing director, added, “With this move, ARRI is now even better equipped to serve the Asia-Pacific market and meet the increasing demand for our products and services. ARRI Asia-Pacific is now structured around four strong hubs allowing us to better support our clients and promote industry growth throughout the region.”
Primely located in Marina Centre, Singapore, the new corporate office spans 3,600 square feet and boasts a modern and innovative design with exceptional facilities for both customers and staff. The facility features a multi-purpose creative space that can be easily converted for equipment demonstrations, ARRI Academy training, company events, and more. The office also includes an open-concept workspace, adaptable meeting rooms, and a collaboration corner to enhance productivity and efficiency.
Furthermore, the subsidiary in Singapore houses a fully equipped 3,000 square-foot service center to cater to the growing demand for maintenance and repair of the extensive range of ARRI products in the market. In addition, the service center includes a warehouse space to ensure clients receive products promptly.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More