Hogarth Worldwide, WPP’s specialist global creative content production company, has named Dave Carey as president of Canada, and managing director of growth, North America.
Carey will oversee operations in Canada and Chicago and will lead the growth strategy for North America. He will report into newly appointed CEO of the Americas, Natasha Cholerton-Brown.
With over 20 years of international marketing experience, Carey joins from OLIVER Canada where he was president. While there, he led full breadth campaigns for companies such as Unilever, Molson Coors, CIBC, adidas, WestJet, 3M, and Manulife, to name a few.
Prior to OLIVER, Carey was a founding partner of Union Creative in Canada which was part of the MDC network. He also opened the Innocean Canadian office for the Kia business.
“In a rapidly changing marketing landscape, I couldn’t be more excited to be joining Hogarth, who are in a prime position to lead the charge. Content that connects with people’s needs and desires is in high demand; and Hogarth’s ability to combine creativity with technology to produce content that is culturally relevant puts them in perfect alignment with consumer and client ambitions,” said Carey.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More