Creative music company MAS (Music & Strategy) has added Yohimbe Sampson as producer and composer.
Throughout his career, Sampson has produced music, gigged with bands, composed for placements, and interpreted client requests for the likes of Rockstar Games, Activision, MTV, Fox Searchlight Pictures, and Disney. As a musician, producer and writer, his music has been featured in Grand Theft Auto, and he prides himself on his bands Meridian Lights and Game Rebellion, playing with the latter at New York music club CBGB’s right before it closed.
Sampson’s musical endeavors have been inspired and informed by his work as a firm community advocate. He has collaborated with community members, trained educators, led corporations in creating systems of accountability, and organized capital improvement projects for affordable housing residents–even earning a “Man of Distinction Award” from the NY Senate.
Sampson commented, “I am inspired by artistic creation, seeing how music exists in public spaces, and moving mountains–and that is what MAS is all about. It appealed to me because it exists in the sweet spot of in-house music making, creative external collaboration, and the magic of connecting clients to great songs. Also, helping to connect and support artists in such a challenging industry is a noble pursuit.”
He added, “For many the music that is placed in sync is the primary source of musical exposure. I want to play a role in holding true to that concept and protect the quality and sophistication of that relationship. Lastly, if possible, I would like to ‘pay it forward’ and place a song from one of the many artists that while growing up helped me see how awesome art and life could be.”
Gabe McDonough, partner, EP and music supervisor at MAS, commented, “The more musicians a music company can have on staff, the better in our view, and Yohimbe’s career so far as music creator and creative problem solver makes him a perfect fit for MAS. In the evolving landscape of music, an employee with a history of solving problems and creating consensus in complex systems sets us up to be even more successful now and in the future”
