Social-first digital marketing agency Beekman Social has appointed Andres Aparicio as its creative strategy director. His responsibilities will include helping the agency’s clients uncover trends and surface specific storytelling opportunities that will help them leverage insights and deliver on their goals. Aparicio will report to Jeffrey Tousey, founder and CEO of Beekman Social, and Elena Dussaq Cash, managing director.
With over a decade of experience in the industry, Aparicio most recently served as a sr. creative strategist at Swift where he led the strategy for the Gatorade team, collaborating with client leadership and creative partners to execute multiple workstreams and projects.
Prior to Swift, he served as a sr. creative strategist at Nowadays, a creative agency based in New York. There, he headed the strategy at the agency startup and was instrumental in launching unconventional campaigns for culture-forward brands in entertainment, sports, music, and fashion. He also re-launched PUMA Basketball’s social strategy after a 20-year hiatus, increasing the engagement rate by 6x on Instagram and 21x on Twitter compared to competitors.
He began his career in the industry as a community manager at R/GA, where he managed fan interaction for six different brands, ensuring their personality and voice came to life in a unique way. He also supported multicultural campaigns with valuable insights and Spanish copy.
Aparicio has been named a Shorty Awards winner for “Best Use Of Instagram Reels,” and a finalist for “Best Use Of User-Generated Content.” He was also a finalist for Travel Photographer of the Year’s TPOTY award.
Angelina Jolie To Receive Gothams Performer Tribute For “Marie”
The Gotham Film & Media Institute has announced that Academy Award®-winner Angelina Jolie will receive the Performer Tribute for her performance as Maria Callas in Pablo Larrain’s upcoming film Maria, at the 34th edition of The Gothams, taking place on Monday, December 2, at Cipriani Wall Street in New York City. The tribute will honor Jolie’s rendition of legendary opera singer Callas.
“Like the legendary figure she portrays, Angelina Jolie transcends mere performance to craft something extraordinary. Her interpretation captures both Maria Callas’ complexity as an artist and the cultural resonance that defines an icon,” said Jeffrey Sharp, executive director of The Gotham. “We are thrilled to celebrate what is truly one of Ms. Jolie’s career-defining performances in the final installment of Pablo Larrain’s magnificent trilogy.”
Maria follows Callas, one of the most iconic performers of the 20th century, as she retreats to Paris after a glamorous and tumultuous life in the public eye. The film reimagines the legendary soprano in her final days as the diva reckons with her identity and life. Written by Steven Knight, with cinematography by Ed Lachman and costumes by Massimo Cantini Parrini, Maria has Jolie joined by a star-studded cast including Alba Rohrwacher (Hungry Hearts, Happy As Lazzaro), Pierfrancesco Favino (Padrenostro, Adagio), Kodi Smit-McPhee (The Power of the Dog, Dolemite Is My Name), and Valeria Golino (For Your Love, The Beautiful Game). Marie premiered to critical acclaim at the Venice Film Festival and Jolie’s performance continues to stun audiences at the New York Film Festival, London Film Festival and the AFI Fest. Maria will be in... Read More