Production and post studio ArtClass has added executive producer Eric McCasline to its team.
“Eric is a powerhouse addition to ArtClass–fusing artistry and extensive knowledge of the ins and outs of the entertainment and advertising industries,” said Geno Imbriale, ArtClass’ managing partner. “One of the cornerstones of ArtClass is a dedication to bringing together different backgrounds and perspectives, from emerging talent to experienced leadership. It’s what makes it a creative playground that is supported by experts who also dream big.”
“Having long run in the same circles as founders Geno and Vince [Peone], it is an honor to join what they have passionately built with Rebecca Niles and Corwin Carroll,” said McCasline. The opportunity to bring my past production and post production experience to a place that does it all so well makes this an exciting partnership.”
McCasline previously ran the West Coast offices of Final Cut, where he was responsible for business development while executive producing for an A-list editorial roster. There, he spearheaded the company’s efforts to add full service creative options to its repertoire with the launch of Significant Others. Drawing on his multi-dimensional background, McCasline strengthened existing partnerships, and maximized production and post capabilities for leading brands including Apple and Acura.
Prior to his work and strategizing for Final Cut, McCasline assisted in the launch of design collective Wolf & Crow, where he oversaw collaborations with such brands as Nike and Jeep. During his tenure there, Wolf & Crow became known for bridging the gap between advertising and artistry, with creative highlights such as Bjork’s celebrated “Black Lake” installation for MoMA.
As a strong arts and design professional, McCasline is known for his ability to envision creative solutions including innovations in VR and AI. McCasline previously โโconsulted for Waymark, an AI video creator tool, where he brought extensive business insight to this emerging field.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XRโs offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role heโs held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossanoโs expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the companyโs creative talent network. Rossanoโs career includes serving as an exec producer at Hungry Man for about 11 years, right from that companyโs inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More