Creative editorial and postproduction company Final Cut has named Rebecca Mitchell as head of production at its office in L.A. Mitchell will bring more than a decade’s experience as a sr. producer and post supervisor to her new role at Final Cut, having worked in a wide variety of content and formats with clients as diverse as Apple, Salesforce, the NFL, eBay, Fitbit, and Stitch Fix.
Mitchell honed her skills as a post-producer at Nice Shoes in New York. There she spent nearly 10 years working her way up from cruise director (a client-liaison role) to sr. producer. Throughout her tenure at Nice Shoes, Mitchell grew with the company as it evolved from a color and finishing house to a full-service studio, mastering each discipline along the way and finally producing projects and connecting workflows from start to finish.
Since her relocation from New York to L.A. in 2019, Rebecca has managed postproduction for A+E Networks and freelanced at Company 3, The Den Editorial, Cabin Editing, Harbor Picture Company, Nice Shoes, Art Class, and Final Cut in roles as focused as color correction services or as comprehensive as overseeing projects from concept to completion.
“In a highly collaborative profession where late nights and demanding projects are standard, it’s paramount to work with people you genuinely harmonize with,” said Mitchell. “I was fortunate to freelance at Final Cut before coming on board full-time. I’m extremely impressed by the culture here, the high level of cooperation among producers, and the caliber of work Final Cut produces.”
“The driving forces behind Final Cut are collaboration and craft,” said Final Cut’s L.A. executive producer, Suzy Ramirez. “Rebecca has demonstrated her facility and deep respect for both of those core tenets through her work with Final Cut and beyond. She’s a talented mind and a creative spirit.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More