The-Artery has brought executive producer Nick Haynes aboard its NYC studio.
Formerly EP at Carbon NY and at MPC prior to that, Haynes throughout his career has focused on building facilities, growing and managing teams, and producing jobs for world-class brands including Johnson & Johnson, Guinness and Converse. His most notable work includes the Guinness “Basketball” and “Empty Chair” spots for director Noam Murro, Tiffany & Co.’s “Believe in Dreams” for The Hunger Games director Francis Lawrence, the Shadow of War game spot for director Neil Huxley, and most recently a spot for Samsung with director Henry Hobson entitled “Open up Your World.”
The-Artery’s campaign work includes a series of spots for Sodastream featuring Snoop Dogg, multiple recurring holiday campaigns for David Yurman, a brand campaign for Fiverr tallying up well over 1.1 million YouTube views, and multiple projects with longtime automobile partner Mercedes-Benz for Merkley. In addition, the studio most recently partnered with the Alliance of Safe Online Pharmacies to create the Danny Trejo led PSA titled “Bad Meds.”
Since its formation, The-Artery has evolved from a boutique to a comprehensive studio covering production, post, VFX, color, VR, sound design and more across advertising, film, TV, music videos, and gaming. Haynes brings over 20 years of experience to his new role, including his aforementioned work at Carbon as well as being the general manager/EP at Absolute Post, where he supervised sales and helped to grow its New York office. Prior to that, Haynes’ half a decade tenure at The Mill saw him holding a range of production and management positions as well as playing an instrumental role in launching its first U.S. office.
Haynes’ addition will help further balance The-Artery’s process of creating strong commercial work while it continues expanding its horizons further into the feature film space, underscored by its work on the current hit horror film Smile (director Parker Finn) which just surpassed $200 million in global box office.
Haynes has been a longtime admirer of The-Artery, its founder/CCO Vico Sharabini and EP/managing director Deborah Sullivan.
Sullivan said of Haynes, “We’ve been fortunate to have worked together in the past, so we have a good sense of shared work ethic, aspirational creative sensibilities, and a collaborative viewpoint as to the importance of developing and nurturing a strong creative environment. Nick’s background in VFX, design, experience, and tech-driven projects also sits quite comfortably within our current client collaborations, and his expertise across the board is unique in that he’s touched on all these categories and can provide immense insight and leadership to our growing team.”
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More