Dr Pepper commercials are famous for their elaborate musical/dance numbers but this one–in the form of a spec spot from director Kerry Bellessa–has a certain finality to it. The spot opens on a young man in a post-apocalyptic, desert-like world, singing of how his parents are dead, a meteor torched his girlfriend and his dog lost its head.
Yet all is not lost as a reflection from below shines up on his face. Buried in the sand is the source of that reflection–an unopened can of Dr Pepper. Suddenly he and all those hapless folks around him are exuberant and they sing and dance in celebration of his having “the last Dr Pepper.”
He triumphantly takes a swig from the can as the Dr Pepper logo and slogan, “One Taste & You Get It,” are supered on screen to conclude the spot.
Bellessa not only directed the spec piece but conceived of it and wrote the lyrics to music composed by musician Aaron Watane who also handled the audio post mix. The DP was Bengt Jonsson.
Josh Oram, a freelance motion graphics artist, served as editor and visual effects artist.
Bellessa, an Art Center College of Design graduate several years ago, is seeking a commercial production house affiliation. This spot came about when he went to New Mexico last year to shoot a film he wrote. But three weeks before the scheduled start date, the rest of the funding didn’t come in. So he thought it might be fun to shoot a happy post-apocalyptic commercial, leading to this spec creation.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More