Global creative audio network Squeak E. Clean Studios has joined forces with experiential pioneer Tom Webster to launch an experience division. With a proven track record working alongside artists, choreographers, and award-winning directors, he will collaborate with brand teams to develop engaging activations that build narratives around cultural moments. As head of experiential, Webster will draw from his extensive network of diverse interdisciplinary creatives and producers to put together teams curated for the unique needs of each experiential activation.
The new venture aligns with the cultural DNA of Squeak E. Clean Studios, drawing from the creativity of Grammy-nominated artists and co-founder Sam Spiegel and the company’s background for collaborating with artists such as Doja Cat, Lizzo, Anderson.Paak and Wu-tang Clan. The launch also underscores Squeak E. Clean Studios’ continued growth beyond traditional music and sound. Squeak E. Clean maintains offices in L.A., New York, Chicago, Austin, Chicago, Melbourne and Sydney.
Webster just finished a seven-year stay as a partner at production company HELO. Prior to that, he started the standout experiential division at Mother New York. Highlights from his 30-year career include multiple award-winning projects for Target, Virgin, Nike, Coors, XBOX, Microsoft, Nissan, Vice, and Headspace.