Creative marketing agency Compadre is on a hiring spree to keep pace with business. The company welcomes two seasoned senior producers, Wynt Curliano and Federico Jimenez, as well as rising producers Tatiana Hithe and Tucker Rhodes. Compadre is also upping Kevin Volz to the role of sr. producer.
Joining as a senior producer, Curliano has spearheaded everything from full-scale video productions to bespoke AR experiences, working with such agencies as Media.Monks, RPA, and SuperBloom. While in-house at Media.Monks, he partnered closely with Meta and produced Facebook Connect 2020, the brand’s first-ever live on-platform conference. He also worked to develop and execute social-first campaigns for Instagram, WhatsApp, Oculus, LinkedIn, and TikTok’s 2020 Pride Celebration. His career took off as a digital producer on the Honda account at RPA, helming ads, animated videos, and most notably, a long-form documentary about its first automobile imported into the United States.
Jimenez is an experienced producer, specializing in A/V trailers for video games, genre film, and television. He first got immersed in working on game trailers for Destiny, Call of Duty, and Assassin’s Creed at Ant Farm, and then cut his teeth at Trailer Park producing trailers for WB, Lionsgate, and Fox. He aksi spent invaluable time as copywriter and on-air content producer for Robert Rodriguez’s El Rey Network. There, Jimenez really flexed his creative muscles, helping to curate promotions for the Grindhouse, Lucha Underground, and The Shaw Brothers Kung Fu properties, while enjoying the channel’s “Flying Five Fingers One Armed Eight Pole Exploding Death Touch Thursdays' marathons that curate these kung fu films.
Producer Hithe brings experience on both the client and post house sides. Most recently, she produced the finishing for The Big Conn, a true crime docu-series exclusive to Apple TV+. Her prolific commercial production career began at Fox Sports, where she produced on-air spots for the Premier Boxing Champions brand campaign, as well as the big Pacquiao vs Thurman bout. Hithe also produced the BIG3 launch, which won a Silver Promax Award for “Best Use Of An Athlete–Sports.”
Rounding out Compadre’s team of newcomers is producer Rhodes, whose commercial production credits include campaigns for Pizza Hut, starring comedian Craig Robinson, health food meal kit Amazing Grass, and ESPN’s MLB: Home Run Derby. He also maintains his own production company, Peacoat Productions through which he creates short films focusing on gritty narratives and dark comedy.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More