Creative studio Significant Others (SO) has added Alyssa St. Vincent as executive producer, one of four new hires for the creative studio spanning its offices in New York and Los Angeles. Additionally, SO has made a key promotion in NY.
St. Vincent will join and lead SO’s creative and production departments in NY and L.A.
An industry veteran, St. Vincent began her career at Propaganda Films, and she has since worked for companies including Los York, Taylor James/Smoke & Mirrors, Eight VFX, Strange & Wonderful, and most recently Nomad, for clients including BMW, Rolex, Mountain Dew, Nike, AT&T, Apple, Google, and National Geographic. St. Vincent has worked on projects which have received numerous accolades; she even helped a little-known French hardware company land a Cannes Lion.
SO has also brought Irka Seng aboard its NY team as director of production. Seng got her start in media for advertising agencies before moving into production with a pivotal opportunity at R/GA. She’s since worked for Blue Sky Studios, BUCK, The Mill, Psyop, and Method Studios, among others, producing branded content and commercials, and working on features in various capacities, including a VFX coordinator on Fight Club and Jesus’ Son, an associate production manager in varying departments on the Ice Age franchise, and coordinator on the Academy Award-winning short Bunny. Seng’s commercial clients include Verizon, Nike, Samsung, Squarespace, Spotify, Google, and Johnson & Johnson.
In L.A., Julia Johnson joins as head of production. Johnson initially pursued a career in the field of cinematography before finding her way to boutique content studio General Population. There, she fell in love with the narrative challenges the branded arena provided, and the seemingly infinite creative possibilities VFX could offer. She has since produced stylistically diverse projects, including blockbuster feature film titles, viral music videos, and many short-form narrative and documentary projects. As HOP of the LA office, she hopes to “expand the bicoastal presence of SO and showcase the unique offerings of our roster of talent in design and animation.”
Also in L.A., Phil Apostol joins as VFX supervisor. Apostol began his career interning and freelancing in various motion graphics roles in the Midwest before attending a postgraduate course at the University of Kent in the U.K. Upon his return, he moved to L.A. and was hired at Therapy Studios in 2017. He is proficient in various VFX techniques and software such as Flame, Nuke, and After Effects. Apostol has worked on projects for artists like Dave Grohl, Justin Bieber, and Demi Lovato; gaming franchises such as Call Of Duty (Modern Warfare, Vanguard, and Warzone); documentary features and series, shorts, and commercial work for TripAdvisor, Burger King, Starbucks, Wild Turkey, Barbie, Uber, and Netflix.
Additionally SO has promoted Dirk Greene from creative director to executive creative director in the New York office. British-born Greene is a visual effects mainstay. He helped launch The Mill New York and opened Absolute Post’s New York visual effects facility. He created the VFX for acclaimed spots for Samsung, Levis, Nike, Adidas, Sony, BMW, and Guinness, plus numerous Super Bowl hits for FedEx, Snickers, Verizon, Budweiser, and the NFL. Greene also worked on the VFX for Barry Jenkins’ Oscar winning films Moonlight and If Beale Street Could Talk. Greene has garnered many awards, including Clios and Cannes Lions for The New York Times’ The Truth is Worth It campaign, and The White Stripes “The Hardest Button to Button,” which was also nominated for an MTV Video Music Award for Best Visual Effects.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More