Lee Maicon is joining the community, a global creative agency, as chief strategy officer. With over 25 years of experience in the industry, Maicon will be leading global strategy for the community across the US and Latin America.
Born in Mexico and raised between Miami and New York, Maicon has a strong global strategic perspective and cultural understanding. In his new role, Maicon will take on the agency’s strategic work across all global client partners, including Verizon, Volkswagen, OREO, Netflix, Diageo, and Porsche Latin America. As part of the executive leadership team, he’ll also work closely with agency leaders to keep evolving the agency, and uniting the community and clients around the right idea.
“The shape of creativity has changed, and clients are looking for partners that can solve problems where technology, culture, and human behavior intersect. I can’t think of any other agency better positioned to take advantage of the current moment than the community,” said Maicon. “The agency has uniquely culturally aware roots, with diverse thought and creativity first, and they share my background and trajectory. Coming to a place that truly sees people and their unique capabilities, and deeply cares about and protects creative thinking–as a strategist, that’s exciting. I couldn’t be more honored to join them in helping brands grow, thrive, and do interesting things in the world.”
Joaquin Mollá, founder and chief creative officer of the community, said, “Where does a strategy end and an idea begin? Nobody knows. All the great creatives are strategists at some level. And the same happens with great strategists. When both sides understand that, getting to the right idea becomes a very collaborative process. And that’s what I love about Lee. He brings a strong point of view to the table, but he is also a great team player. He is a global thinker who loves this industry, loves great work and hates when great work dies as much as we do. Having him fight the good fight with us every day is truly amazing. He will definitely make us a better company.”
Prior to joining the community, Maicon was Edelman’s first global chief innovation and strategy officer, championing creative and strategy integration into the full offering for clients such as HP, Google and Samsung. Before Edelman, Maicon served as the chief strategy officer of McCann North America and prior to that he spent eight years in the same role at 360i. He also spent time bridging culturally fluent work for Berlin Cameron, Grey, Univision, StarMedia Networks, and StrawberryFrog.
Throughout his career, Maicon has provided strategic leadership to some of the world’s biggest companies, including Mondelez, Coca-Cola, Estée Lauder, HBO and Toyota.
In addition to Maicon, the community also recently welcomed James Friedman, sr. VP, strategy, to lead the agency’s Verizon partnership. Friedman comes to the agency from FCB New York where he was the director of strategy. Friedman reports to Maicon.
Both Maicon and Friedman are based in New York.
In NBC’s “Brilliant Minds,” Zachary Quinto Plays Doctor–In A Role Inspired By Physician/Author Oliver Sacks
There's a great moment in the first episode of the new NBC medical drama "Brilliant Minds" when it becomes very clear that we're not dealing with a typical TV doctor.
Zachary Quinto is behind the wheel of a car barreling down a New York City parkway, packed with hospital interns, abruptly weaving in and out of lanes, when one of them asks, "Does anyone want to share a Klonopin?" — a drug sometimes used to treat panic disorders.
"Oh, glory to God, yes, please," says Quinto, reaching an arm into the back seat. The intern then breaks the pill in half and gives a sliver to the driver, who swallows it, as the other interns share stunned looks.
Quinto, playing the character Dr. Oliver Wolf, is clearly not portraying any dour, by-the-rules doctor here — he's playing a character inspired by Dr. Oliver Sacks, the path-breaking researcher and author who rose to fame in the 1970s and was once called the "poet laureate of medicine."
"He was someone who was tirelessly committed to the dignity of the human experience. And so I feel really grateful to be able to tell his story and to continue his legacy in a way that I hope our show is able to do," says Quinto.
He's a fern-loving doctor
"Brilliant Minds" takes Sack's personality — a motorcycle-riding, fern-loving advocate for mental health who died in 2015 at 82 — and puts him in the present day, where the creators theorize he would have no idea who Taylor Swift is or own a cell phone. The series debuts Monday on NBC, right after "The Voice."
"It's almost as if we're imagining what it would have been like if Oliver Sacks had been born at a different time," says Quinto. "We use the real life person as our North Star through everything we're doing and all the... Read More