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    BSSP adds creative talent, including art directors Hentzen, Byers

    By SHOOTUpdated:No Comments1324 Views
    SAN FRANCISCO --

    Agency Butler, Shine, Stern and Partners (BSSP) has added several creatives to its team who will work across key accounts for BSSP, including ESPN, Blue Shield of California, Amazon, Rao’s and Noosa. The creatives will report to Sinan Dagli, BSSP’s executive creative director. 

    The new hires are:

    • Art directors Claire Hentzen and Lauren Byers. Hentzen previously spent two years as an art director at Denver Ad School and has worked with brands like Veja and IKEA. Byers previously served in the same role at TBWAChiatDay working on the agency’s Nissan and Ad Council for Veterans Affairs accounts. 
    • Cedric Thurman and Justin Cannon will be joining the team remotely, working from New York, as an art director and sr. copywriter, respectively. Thurman previously served as an art director at 160over90 on the Reebok and Lowe’s teams. Cannon comes to BSSP from Johannes Leonardo, where he served as a copywriter for two years working with Volkswagen.
    • Copywriters Wes Rhodes and Endia Turney. Rhodes was previously a copywriter at TBWAChiatDay and has worked with brands like Public Storage, Audible, and Nissan; she was a part of the team behind Nissan’s lauded 2022 Super Bowl commercial, “Thrill Driver.” And prior to BSSP, Turney spent several years working as a freelancer on scripts for companies like Peacock and Paramount+, before attending Denver Ad School. 
    • Brendan Nicholes, a recent graduate of Brigham Young University where he received a B.A. in Advertising, joins the agency as a jr. copywriter. 
    Tags:BSSPCedric ThurmanClaire HentzenJustin CannonLauren Byers



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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