Creative production studio Los York has brought Jeremiah Bual aboard its management team as head of talent.
Bual–who will lead the expansion of Los York’s global creative talent–has worked with production companies and agencies, including Wieden+Kennedy, R/GA, The Marketing Arm and Buck. He was most recently with the latter company.
Bual brings his vast network of talent, artists, and designers to Los York. His focus is on fostering young, diverse talent and aligning them with opportunities to collaborate on culture-defining creative work. Bual’s philosophy reflects the commitment of the Los York leadership team to drive forward progressive change, and lead the charge for creating the global, flexible workforce of the future.
“I’m very passionate about advocacy in the workplace and creating an environment where everyone feels welcome to create. I saw an opportunity at Los York to work alongside a leadership team that was fully aligned with this vision, and who wanted to challenge industry norms that are rooted in the past,” said Bual.
Los York’s managing director and partner Melina Osornio-Andrade, added, “As a fully remote company of global nomads, now more than ever we are leaning into our commitment to our people and culture. That’s what struck me first about Jeremiah; his ‘be who you are’ mentality empowers everyone around him to thrive and inspires a conscious culture of authenticity; that is his super power and we look forward to seeing him flex that muscle as we continue to grow our pool of talent.”
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More