Creative music company MAS (Music & Strategy) has appointed Lisa McGuire to serve as sr. producer and music supervisor.
A lifelong musician, McGuire grew up in theatre, naturally drawn to music and production. While in college, she made her start in the industry by interning at a small music house and running live sound at a music venue. From there, she graduated and moved to work at Egg Music in Minneapolis and L.A., where she learned all things bespoke music, music supervision, and advertising–and even some film and television.
Working freelance since then, McGuire has been a music producer, voice talent, songwriter, 2nd AD, prop master, postproduction supervisor, and agency producer. This eventually led to her producing content and broadcast for Walmart and Google, as well as creating a web series from the ground up with friend and director Maribeth Romslo for Hello Sunshine. Other highlights include working as a music producer on high-profile projects such as Old Navy’s “Imagine Mission” commercial starring Kristen Wiig, and Ford’s “The Perfect Union” starring Gabrielle Union.
As a singer/songwriter, McGuire has created music for and sang on content for brands such as Target, Facebook, and Subaru. Recently, she sang the theme for a parody spot promoting The Office on NBCUniversal’s streaming service Peacock.
Gabe McDonough, partner, EP and music supervisor at MAS, added, “We’ve appreciated Lisa’s work for years, so it’s great to finally be together on team MAS. Her broad experience in music, advertising and beyond will give our clients even more expertise, and another creative point of view to draw on as our projects get ever more complex and unconventional.”
Object & Animal Signs Director Alana O’Herlihy To Its Global Roster
Object & Animal has added multidisciplinary artist, photographer and director Alana O’Herlihy to its roster for exclusive worldwide representation spanning commercials, branded content and music videos. This marks the first production house representation for O’Herlihy. Her portfolio encompasses a wide range of visual artistry, from directing films and music videos to creating photographic stills. Known for a unique blend of analog and digital mediums, O’Herlihy’s work includes leading brands and top-tier magazines, where her vision consistently sparks conversation and brings heightened visibility to her subjects. Her glamorous, campy style pushes the boundaries of conventional artistry. Among her notable directorial credits is the Miley Cyrus music video “Prisoner” featuring Dua Lipa. “Alana’s ability to seamlessly merge old mediums with cutting-edge processes is a testament to her boundless creativity,” said Emi Stewart, executive producer at Object & Animal. “Her work challenges conventions while celebrating the visual grandeur of both past and present.” Object & Animal maintains offices in London, Los Angeles and New York. Read More