Creative music company MAS (Music & Strategy) has appointed Lisa McGuire to serve as sr. producer and music supervisor.
A lifelong musician, McGuire grew up in theatre, naturally drawn to music and production. While in college, she made her start in the industry by interning at a small music house and running live sound at a music venue. From there, she graduated and moved to work at Egg Music in Minneapolis and L.A., where she learned all things bespoke music, music supervision, and advertising–and even some film and television.
Working freelance since then, McGuire has been a music producer, voice talent, songwriter, 2nd AD, prop master, postproduction supervisor, and agency producer. This eventually led to her producing content and broadcast for Walmart and Google, as well as creating a web series from the ground up with friend and director Maribeth Romslo for Hello Sunshine. Other highlights include working as a music producer on high-profile projects such as Old Navy’s “Imagine Mission” commercial starring Kristen Wiig, and Ford’s “The Perfect Union” starring Gabrielle Union.
As a singer/songwriter, McGuire has created music for and sang on content for brands such as Target, Facebook, and Subaru. Recently, she sang the theme for a parody spot promoting The Office on NBCUniversal’s streaming service Peacock.
Gabe McDonough, partner, EP and music supervisor at MAS, added, “We’ve appreciated Lisa’s work for years, so it’s great to finally be together on team MAS. Her broad experience in music, advertising and beyond will give our clients even more expertise, and another creative point of view to draw on as our projects get ever more complex and unconventional.”
