Tracie Norfleet has stepped into the managing director/executive producer role at Invisible Collective, a production company and creative studio founded by directors Mel Jones and Justin Polk, and EP Stephen Love.
Norfleet brings to Invisible the relationships and expertise gained throughout a distinguished career exec producing at long-established studios. Expert at providing top-drawer production support, she got her start answering the phones for legendary director Joe Pytka–an association that spanned over a decade–before moving onto HSI, and RSA Films for the last 16 years. Having worked alongside many of the most highly regarded directors in the business, Norfleet has produced over 50 Super Bowl commercials, with several reaching the top-ranked slot on USA Today’s Ad Meter.
Norfleet was drawn to her new roost on multiple levels. “Everyone talks about supporting underrepresented and overlooked talent–but Invisible has it embedded into their manifesto,” Norfleet said. “They have never been about signing one or two female or BIPOC directors just to have that box checked. They don’t preach or promote diversity and inclusion; they live it. It reveals boldness, and complete commitment–two ideals I inherently gravitate to but unfortunately are in short supply these days.”
She added that Invisible affords her the opportunity to keep doing what she has embraced throughout her career. “Not only do I get to continue my first love of guiding directors’ careers and figuring out the best executional approach to projects, I get to spend more time creating interesting opportunities and developing a supportive working environment for everyone involved in the process. Every single day, the trust the founders have shown in me motivates and inspires me to bring all I have to the party.”
Invisible’s Jones noted, “Tracie will always be a crewmember at heart. She knows how to support the director and creative work, and equally as important, how to establish an inclusive environment for all those behind the camera as well. That’s how great work gets made.”
