Common Good, formerly LRXD, has named Jenna Capobianco as the agency’s first executive creative director. Before finding herself at Common Good, she worked at Wieden + Kennedy Amsterdam, Fallon New York, Leagas Delaney London, and Hal Riney San Francisco. She has freelanced with CP+B LA, BBDO New York and TBWA London.
Over the years, Capobianco has helped build brands that include Nike, adidas, Starbucks, Disney, Amazon, Time Magazine, The North Face, Nintendo, National Geographic Channel, Beaver Creek, Vail, Elle Magazine, Credit Suisse, 24 Hour Fitness, Ray-ban, Kraft, T-Mobile, Ancestry.com, CVS, Colorado Lottery, Peet’s Coffee, S’well and Oakley.
“Jenna’s experience combines strategic thinking, creative horsepower and a deep understanding of brand architecture and its touch points. Jenna has an innate optimism, energy and love of innovation as well as an ability to build rich relationships with clients and teammates,” said Common Good founder and CEO Kelly Reedy.
Capobianco shared, “Joining Common Good and helping lead an agency that champions health and happiness as its purpose is a dream. Right now, the agency is reinventing itself in the best of ways. With the convergence of a purpose like this, an incredibly talented team, and a real emphasis on strategy and futurism, it’s going to be an incredible journey.”
Common Good is on a serious roll, having won nine new accounts in nine months. New clients include Alterna (previously Blacksmith), which manufactures green steel; POSSIBLE, a new clean-ingredients performance brand; and Renzo’s, a vitamin specially formulated for kids.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
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