Award-winning composer and executive creative director Brian Flores has launched Fresh Squeezed Music, a Dallas-based company that will partner with agencies, brands and production companies to create everything from original scores and custom sound design for a wide variety of content, to music licensing with custom curated playlists.
Flores–who had formerly served as ECD/partner at BREED music in Dallas–teams in the new venture with long-time friend and collaborator, executive producer Kathy Whitbeck. Most recently Whitbeck has been active in the postproduction space, freelance exec producing for Checkmate Edit and Spot Welders.
Fresh Squeezed Music just wrapped a project for D3/PepsiCo. The shop is currently working on music and audio branding for two commercials promoting Just Bare and a single spot for its parent company, Pilgrim’s Pride. Upcoming projects include AT&T and JCPenney.
During his tenure at BREED which started in 2010, Flores has turned out work that has won Clios, Tellys, ADDYs and Webby recognition. He also served as creative director for BREED on the music for The Fantastic Flying Books of Mr. Morris Lessmore, which won the Best Animated Short Film Oscar in 2012.
Flores brings to Fresh Squeezed 30-plus years experience as a composer and creative director. Whitbeck has more than 20 years experience as a producer on the agency, postproduction and music sides of the business.
Among Flores’ past collaborators is Bill Cochran, creative principal at The Lerma Agency, who related, “I’ve worked with Brian on countless occasions and, every time, he’s knocked it out of the park. Brian always provides a solid range of options–each track well thought out and conceptually on point. Also, Brian is just a blast to work with. His enthusiasm is infectious.”
For the team at ad agency Dieste, which has collaborated with Flores on brands including Pepsi, Gatorade, Sierra Mist, Hyundai, Nissan, Nationwide Insurance and AT&T, group creative director Benjamin Jara said, “Brian is our go-to guy when we need music for our award-winning work. But most importantly, he’s a great person who I’m always happy to work with.” EP John Costello added, “The talent level and passion to create music that Brian brings is outstanding. We are looking forward to working with Brian’s new music house Fresh Squeezed Music.”
Fresh Squeezed Music is represented by Alyson Griffith of AG Reps.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More