Creative directors Olivier Aumard and Nicolas Lautier have been elevated to executive creative directors at BETC Paris.
Stephane Xiberras, president and chief creative officer of BETC France, commented, “Talent, innovation, quality and creativity are the hallmarks of BETC since its inception. Each with their own style, Olivier and Nicolas perfectly embody these values that they bring to life through a personal approach that is equally humble, humane and passionate.”
After attaining an undergrad degree at Sorbonne and a masters degree at Science-Po Lille, Aumard started his creative career at lachose in 2008. He then moved to Buenos Aires at Madre (Mother Advertising Group) for three years. On his return to France, he landed at Fred&Farid, his home for two years before becoming a television writer at Sovage production company where he had the chance to write for the popular TV Show, Le Grand Journal.
Aumard joined BETC in 2016, working on many different accounts, first as copywriter and then creative director, especially on Bouygues Telecom and Lacoste. He won a Cannes Lions Film Grand Prix in 2021 (among many other accolades) for Lacoste.
In the span of his career, Aumard has won more than 200 international awards, including Grand Prix (Cannes Lions, LIA Awards, Eurobest), and 23 Lions at Cannes, 16 Pencils at the D&AD Awards and 19 Clio Awards. In 2020, Aumard was named Copywriter of the Year at the French Art Directors Club.
Nicolas Lautier
Lautier started his career in 2006 at Fred&Farid as copywriter. After three years working on accounts such as Diesel, Wrangler, Orangina and adidas Originals. Lautier joined Ogilvy Paris under the creative direction of Chris Garbutt.
During seven years at Ogilvy, Lautier worked on French and international brands such as Perrier, Coca-Cola, Scrabble, Ford, Jean-Paul Gaultier, Allianz, Tic-Tac and Netflix. During this period, he was named in 2013 Best Creative Under 30 in the World by Young Guns. The following year, Ogilvy was the Agency of the Year at the D&AD Awards. Lautier was promoted to creative director at Ogilvy on the Netflix and Coca-Cola accounts.
Lautier joined BETC in 2016 as creative director, working on brands such as Decathlon, Citroën and CANAL+. He has thus far won more than 200 awards, including 25 Cannes Lions, five D&AD Awards, and eight LIA honors.
