Renee Williams Royal has joined independent advertising agency Chemistry as its VP, head of production. In her new role, Williams Royal will head up the shop’s production arm, Test Tube Productions, and be responsible for all productions, including broadcast, social and experiential. Williams Royal will also help grow and mentor a team of creators and producers, as well as work to establish best practices and workflow for production within Chemistry.
“The production landscape is constantly evolving and Renee’s experience, across all mediums, is exactly what we need as we continue to scale our integrated production capabilities,” said Chris Breen, chief creative officer, Chemistry.
Williams Royal has produced numerous small and large-scale projects for clients including the United States Marine Corps, AT&T, Verizon, FEMA, and Brooks Running. After a successful run as an on-air reporter, Williams Royal moved behind the scenes as an agency producer, most recently as an executive producer at Huge.
Chemistry maintains offices in Atlanta, Pittsburgh, New York and Miami.