The 2022 NAB Show–slated for April 23–27 at the Las Vegas Convention Center (LVCC)–will feature more than 900 companies, including about 160 first-time exhibitors, which will be debuting new products and offering first looks at trailblazing technologies through interactive exhibits and live demonstrations. Exhibitors will occupy distinct destinations throughout the LVCC’s North, Central and newly built West Hall focused on four main verticals associated with the content lifecycle. These destinations and some participating companies are:
- Create (North Hall): Blackmagic Design, Adob Systems, Chyron, Ross Video, Wheatstone Corporation
- Create (Central Hall): Sony Electronics, Grass Valley, Canon, ARRI, Riedel Communications, FOR-A, Comrex
- Connect (West Hall): Verizon, AT&T, Bitcentral, Sencore, Xperi, RCS, Stream VX
- Capitalize (North Hall): Dell, Evertz, WideOrbit, ENCO Systems
- Intelligent Content (West Hall): Microsoft, Amazon Web Services, MediaKind, Veritone
“As a platform for millions of dollars in commerce, the NAB Show is pivotal in ushering in the latest innovations propelling content forward and leading our community into new territory,” said Chris Brown, NAB executive VP and managing director of Global Connections and Events. “We are excited for attendees and exhibitors to experience the curated journeys available on our reimagined convention floor as we get back to doing business face-to-face.”
Other NAB Show floor destinations focus on specific themes and technologies and include:
- The ARRI and Fuse Virtual Production Stage includes live demonstrations for a compelling experience in how to take advantage of creative possibilities while optimizing workflows with cost efficiency.
- The ATSC 3.0 Pavilion will showcase deployments, consumer products and services, and the opportunity for broadcasters as ATSC 3.0 continues its expansion across the U.S. and the world.
- Connected Media|IP showcase is designed to provide solutions to creating a focused and engaged audiences through IPTV, OTT, mobile, social and the cloud.
- Future of Delivery is a new destination including an on-floor theater featuring content from industry visionaries looking at topics such as 5G, mobile video, streaming, satelliteIP, LEO satellite and any other technology impacting the future of distribution and delivery in the media broadcast space.
- Futures Park is dedicated to presentation of today’s edge-of-the-art media technologies from research and development facilities around the world. The PILOT booth will showcase an Android Automotive Broadcast Radio Interface as well as ATSC 3.0 technologies including broadcast applications running on commercially available NextGen TV sets.
- The IP Showcase is designed to guide industry professionals on the advantages of switching to IP, how to implement new infrastructure and make the shift as securely as possible.
- NextGen Now is a new attraction on the showcasing broadcast equipment from multiple manufacturers to help broadcasters understand the challenges and opportunities in implementing the ATSC 3.0 in local markets.
- The Streaming Experience is the largest showcase of its kind with demos of more than 50 streaming video platforms and devices. From smart TVs and streaming boxes to game consoles, attendees can test OTT services side-by-side and get their questions answered.
- NAB Show will also feature new experiential zones in every exhibit hall – starting and check-in points where attendees can gain valuable insight into broader industry trends. Designed around themes of inspiration, innovation and implementation, Experiential Zones will offer a variety of activities, from free learning sessions to hands-on demos to unique networking opportunities, to prepare attendees before they dive into various exhibits on the show floor.
Startup companies, PILOT Innovation Challenge winners and NAB Show partners participating within the Experiential Zones are:
- Create: Yella Umbrella, Advanced Image Robotics, iRomaScents, Northeastern University, Spalk
- Connect: Vivoh, BEAM Dynamics, Townsquare Media, Michigan Radio
- Capitalize: tallio.io, CatapultX
- Intelligent Content: Gyrus AI
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More