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    Apache adds colorist Jennifer Gaida

    By SHOOTUpdated:No Comments1667 Views
    LOS ANGELES --

    In the midst of the celebration of International Women’s Day & Women’s History Month in March, colorist Jennifer Gaida joined her new creative home at Apache. 

    “There is a lot of gender imbalance in the film industry, in the role of color grading specifically,” shared Apache’s managing partner/EP, LaRue Anderson. “I fight to change that with all that I am. We are honored that Jennifer chose to accept our offer to join Apache. When she contacted me and told me she was moving to Los Angeles, I knew I had to meet with her immediately. Jennifer is an amazing colorist, artist, photographer and human!” 

    Growing up in South Carolina, Gaida discovered her passion for visual arts early on in life. As a young film enthusiast, she lived vicariously through creative expression and naturally gravitated towards the beauty of telling stories through film. During her last semesters of college she was introduced to the world of postproduction, eventually evolving her editing skills into color grading while leading sessions at video postproduction companies Utopic and Energy BBDO’s Flare in Chicago. Finally making her colorist role official at post studio The Colonie, she landed her first feature film, North of the 10, that was lensed across various cities including Los Angeles, Chicago and Abu Dhabi. 

    Gaida’s recent work includes color grading video campaigns for brands including Walmart, Toyota, Rare Beauty and La Mer. She independently colored music videos and shorts starring Vic Mensa, KSI and Rhyan Lamarr.

    “During the pandemic, many of us reassessed the way we live our lives,” commented Gaida. “I am someone who constantly craves creative stimulation as well as personal and artistic growth. As much as I have loved Chicago for the past years, I felt a fire under me to change my circumstances. When I met the team at Apache, I was blown away by the talent, the work and how compassionate, FUN, and empathetic everyone is. I’m kind of in love with the whole situation and so excited for the future to come.”

    As Gaida’s work with Apache gets underway, she joins a team whose recent projects include SXSW’s Jazz Fest, a Super Bowl spot for T-Mobile featuring Miley Cyrus, “Do It For The Phones,” and various more for State Farm, Toyota, Taco Bell, Budweiser and Hulu’s 2021 docuseries, McCartney 3,2,1.

    Tags:ApacheJennifer GaidaLaRue Anderson



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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