Sweet Sadie has added to its collective, bringing aboard Ethan Decker, PhD, for strategy and research. Decker, whose past roles include group strategy director for Crispin Porter+Bogusky and science fellow at Unwritten Labs, brings a blend of marketing, science, and creative insight to the Sweet Sadie team.
“I love mixing the art and science of marketing to help brands matter more in culture and grow their business. And I enjoy helping our clients see the world in a new way that unlocks opportunities and achieves outsized business results,” he said. “With Sweet Sadie, I get to be part of creativity that solves serious business problems with people who love their craft and are spankingly good at it.”
Under the aegis of founder and ECD Rachel Lederman, Sweet Sadie is based in New York, Colorado and California, with a nationwide talent collective that includes strategists, directors, producers, creative directors and post artisans. Sweet Sadie collaborates with networks, agencies, brands and nonprofits on advertising campaigns, digital marketing, and experiential production. The woman-owned collective was recently awarded three Anthem Awards–two gold and one silver–from the International Academy of Digital Arts and Sciences for its work for the International Rescue Committee.
After 20 Years of Acting, Megan Park Finds Her Groove In The Director’s Chair On “My Old Ass”
Megan Park feels a little bad that her movie is making so many people cry. It's not just a single tear either — more like full body sobs.
She didn't set out to make a tearjerker with "My Old Ass," now streaming on Prime Video. She just wanted to tell a story about a young woman in conversation with her older self. The film is quite funny (the dialogue between 18-year-old and almost 40-year-old Elliott happens because of a mushroom trip that includes a Justin Bieber cover), but it packs an emotional punch, too.
Writing, Park said, is often her way of working through things. When she put pen to paper on "My Old Ass," she was a new mom and staying in her childhood bedroom during the pandemic. One night, she and her whole nuclear family slept under the same roof. She didn't know it then, but it would be the last time, and she started wondering what it would be like to have known that.
In the film, older Elliott ( Aubrey Plaza ) advises younger Elliott ( Maisy Stella ) to not be so eager to leave her provincial town, her younger brothers and her parents and to slow down and appreciate things as they are. She also tells her to stay away from a guy named Chad who she meets the next day and discovers that, unfortunately, he's quite cute.
At 38, Park is just getting started as a filmmaker. Her first, "The Fallout," in which Jenna Ortega plays a teen in the aftermath of a school shooting, had one of those pandemic releases that didn't even feel real. But it did get the attention of Margot Robbie 's production company LuckyChap Entertainment, who reached out to Park to see what other ideas she had brewing.
"They were very instrumental in encouraging me to go with it," Park said. "They're just really even-keeled, good people, which makes... Read More