Editor Max Koepke has returned to Lost Planet, the editorial house where he previously spent eight years.
Koepke began his career at Modernista working on accounts like Hummer and Cadillac. He then began his first tour of duty at Lost Planet to work closely under the tutelage of editor Hank Corwin. There Koepke cut notable campaigns for Nike, Google, Gatorade, and Jack Daniel’s “Legends.”
Koepke then spread his wings, spending the last five years at post house Exile before focusing on long-form entertainment projects. This is where he reconnected with Corwin, working together on Adam McKay’s new HBO Series Winning Time.
“We love working with Max. Excited to have him back at Lost Planet. He’s incredibly talented with great creative instincts and a keen sense of humor. He’s also a dominant stickball player with power to all parts of the field,” said Gary Ward, executive producer of Lost Planet LA.
Forsman & Bodenfors Shifts Its Singapore Group Creative Director Ivan Guerra to Its NYC Hub
Forsman & Bodenfors (F&B) has expanded its creative leadership in New York by relocating longtime group creative director Ivan Guerra from the Singapore office to the Big Apple to support a quickly growing list of new client wins.
As a group creative director in Singapore, Guerra racked up numerous accolades and participated in a myriad of new business wins that fueled the agency’s growth year over year. He explained why now was the right time to come back to the states, adding more nuance in the process. ”Singapore is the business hub of Asia, New York is the business hub of the world,” he said. “Our office in Singapore was small when I arrived. Since then, we’ve more than tripled in size, and became the [number one] most creative agency in the country, and work with more and bigger clients than ever before. There’s always more to be done, but the agency I’m leaving behind is in fantastic shape and ready to take on the world, as I know they will.”
For Guerra, there’s an opportunity to replicate in New York the success he had in Singapore. During his career, he repositioned and promoted businesses and products across a wide variety of markets and industries including P&G, Coca-Cola and Booking.com. Some of his well-known work includes a campaign that increased Samsung’s sales in the Middle East by almost 200%, one of the most iconic films in the history of Converse, Verizon’s most successful sports partnership program “Data Dunk” with the NBA, and a “Proud Whopper” campaign in 2014 that reignited Burger King and garnered 13 Cannes Lions and a Grand Clio.
Coming back to New York after 15 years in the business, including a stint where he spent time at the likes of top-shelf agencies like R/GA,... Read More