Butler, Shine, Stern and Partners (BSSP) has hired Crystal Perez, as its talent acquisition manager. In this role, Perez will implement several new diversity, equity and inclusion initiatives while sourcing talent and managing culture programs. Based out of Los Angeles, Perez will report to BSSP’s director of talent and experience, Amy Clawson.
“Crystal Perez’s vast experience and history of championing diversity in the creative industry will be a wonderful addition to our team as we continue to solidify our DE&I initiatives and new practices this year. Her knowledge and drive to bring diversity to the work she produces is a step in the right direction for both our company culture and business overall,” said Clawson
With over 10 years’ experience in the entertainment industry, Perez joins BSSP from Endemol Shine North America, where she supported the VP of enterprise inclusion & social responsibility as a sr. coordinator. Prior to that, she worked with the VP of creative programming at Sony Pictures Entertainment to develop the Diverse Directors Program and Diverse Writers Program. Perez has also advocated to advance efforts for diversity and inclusion outside of work. In 2020, she founded e-commerce clothing brand Vybes, which primarily focuses on partnering and collaborating with minority-owned businesses. Perez also participated in the L.A. Times Diversity, Equity, and Inclusion Leadership Forum as a keynote speaker last fall.
“The work that BSSP produces is impactful. I want to be a part of a narrative that is speaking to the masses and telling important stories through creativity and art,” said Perez. “I’m looking forward to incorporating my passion for diverse ways of thinking into the BSSP team and culture, making my contribution to this forward-thinking company with incredibly talented folks.”
Perez’s hire is the latest move highlighting BSSP’s commitment to enriching their DE&I initiatives. Over the last year, BSSP has introduced new recruiting practices and employee development initiatives, and has started working with more diverse suppliers. The agency has also made strides to be a part of larger industry changes, participating in mentorship and sponsorship programs such as the ONE School and the 4A’s MAIP program. Agency leaders also joined the 4A’s Diversity Congress last year and are continuing to work with this group on ongoing initiatives.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More