Integrated creative agency ODD, which works with ambitious fashion and lifestyle brands, has strengthened its leadership and creative teams with the hiring of Zara Ineson and Angus Mackinnon as executive creative directors.
Ineson and Mackinnon will lead ODD’s creative department with both reporting to chief creative officer Nick Stickland.
Ineson was previously global creative director at Portas, where she worked for more than a decade with brands including Sainsbury’s Tu, Liberty, Kurt Geiger Group and Sportsgirl.
Mackinnon joins from Publicis-Poke, where he was group creative director, with overall responsibility for creatively leading brand experience, working with brands from Orange, EE, Heineken, Garnier, Ted Baker. He previously worked for Nike as digital brand director, EMEA.
Ineson said, “I’m excited to be a part of ODD’s newly built leadership team, an indispensable retail partner for the most ambitious fashion, beauty and lifestyle brands. Alongside Gus, our creative focus is on culturally unmissable, socially meaningful and digitally innovative creativity. We won’t be chasing awards, but results, driven by a truly inclusive creative team and an open-hearted working culture.”
Mackinnon added, “Fashion is responsible for huge pleasures and huge problems. As one of the industry’s rare specialists, ODD are in a unique position to help future-facing brands create more of one and less of the other. This is the brief of a lifetime.”
