Director Bram Van Riet of Caviar, Los Angeles/Brussels/Amsterdam, choreographs an athletic dance in this :30 for Sporza, out of Duvall Guillaume, Brussels. In preparation for this summer’s Olympics in Beijing, the Belgian sports network is promoting itself as the place viewers should tune into for comprehensive coverage of the upcoming Games.
“Duel” opens on a close-up of a boxer’s face, ostensibly sizing up his opponent. Cut to a fencer, standing on a grounded mat and positioning his foil, preparing for a challenge. As the camera angle changes, the boxer is revealed, gloves up, at the ready. An usual match indeed–is it a new sport? What are the rules of the game? The bout begins, each athlete moving strategically and gracefully, true to his discipline, each watching for an opening to best his opponent. The dance continues without a sound, except for the jabs of the foil or glove as it swiftly moves through the air and makes contact. A super appears over the match, “68 disciplines in 17 days can cause confusion.” As the challenge continues to intrigue, the tag appears, “Sporza give you a clear overview,” with the Sporza and Olympics–Beijing 2008–logos closing the spot.
The Duvall Guillaume creative team consisted of creative directors Peter Ampe and Katrien Bottez, art director Frederic Lootens and copywriter Bart Van Peer.
Caviar exec producers were Bert Hamelicnk, Kato Maes, Tom Weissferdt and Michael Sagol. Mattias Schellens was the line producer. Stijn Vander Veken was the DP.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More