Brands everywhere are tapping influencers as a key part of marketing strategies, but the Ad Council and global creator commerce company Whalar are partnering to take that to the next level–driving change on America’s most pressing issues -with the launch of the Creators for Good Ambassador Program. Comprised of a selection of trusted influencers who have deep passions for social issues related to areas of focus for the Ad Council including mental health awareness, gun violence prevention, substance use disorders and racial justice, the Creators for Good Ambassador Program is part of Ad Council’s influencer marketing division, Creators for Good, formed in 2015. The program applies the Creators for Good Ambassadors’ lived experiences and career insights to overarching strategy, platform messaging and overall execution of Ad Council’s Creators for Good campaigns. It is the first time in the Ad Council’s 80-year history that trusted messengers will play such a formative advisory role across various campaigns, now further driving social impact efforts at scale. Led by the Ad Council’s Creators for Good team, in partnership with Whalar, initial creators in this new program include: Jonny Morales; Chase Brown; Kahmora Hall; Tiffany Yu; Jo Beckwith; Cienna Ditri; Sasha Hamadani, MD; Rowan Ellis; Matthew Maxfield; and Matthew Schueller. This program is designed to invite in the strategic thinking from creators, allowing these influential leaders to play a critical role across various national PSA campaigns, bolstering the effectiveness of Ad Council’s trusted messenger strategies and social impact initiatives. As the ambassadors lend their insights to the strategies of campaign activations, the Ad Council will also equip these creators with issue expertise, research-backed messaging and social impact best to fortify their work speaking out on causes they care about….
Smode Tech, the Paris-based company behind real-time compositing and media server platform SMODE, has brought Damien Gaillard aboard as channel manager and Jean-François Ballanger as sales engineer. Gaillard’s main responsibilities will be developing relationships with Smode Tech’s international partners and helping them develop in their respective markets as well as identifying new partnership opportunities globally. Ballanger comes from a technical background as a cameraman. His primary responsibilities will include sales operations in France and French-speaking countries, product demos and relationship building with Smode Tech’s longstanding partners….
