Director and still photographer Scottie Cameron has joined the ranks at Florence, where he has signed for spot representation. This marks the L.A.-based director’s first U.S. commercial signing.
Cameron has directed worldwide commercial campaigns for Nike, Apple, Johnnie Walker, Levi’s, and Vans. He has also directed a series of vignettes for Vogue Magazine titled “Everything Else Changes,” and a short film for New Balance called Backyard Legends.
His music video for the indie band Moby Rich’s song “Loser” stars the comedy duo Jason Mewes and Kevin Smith–otherwise known as Jay and Silent Bob, respectively–and has garnered the attention of foreign and domestic film festival audiences. Narratively, Cameron has directed short films Welcome to Prom and El Portafolio, which he also wrote. His work as a still photographer has been commissioned by publications such as Romance Journal, Matters Journal, Vogue, and Ordinary Magazine. He has photographed print campaigns for clients including Adidas, Nike, Johnnie Walker, COS, and DS & Durga.
Cameron said, “What I love about Florence is their values with advertising. They recognize the cinematic and cultural value of commercial films, what each of us directors brings to the table in an artistic sense, and what we add to ad campaigns. I felt immediately appreciated and understood by them.”
Jerad Anderson, founder and executive producer of L.A.-based Florence, said, “I think there’s a trend in filmmaking in recent years where newer directors are attempting to imitate what comes so naturally to Scottie. He’s not afraid to get experimental on occasion. Every frame of his is beautifully composed and creates interesting visual stories. He’s been wonderful to work with so far, and we can’t wait to see what this joint venture brings.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More