HARRISON FORD WAXES PHILOSOPHICAL ABOUT ENVIRONMENT FOR CONSERVATION GROUP
Actor Harrison Ford goes to great lengths and pain to convey a pro-ecology message. Looking into the camera as he unbuttons his shirt, he relates, “When rainforest gets slashed and burned, it releases tons of carbon into the air we breathe. It changes our climate. It hurts.”
Now laid out on his back about to get a chest hair removal wax treatment, he notes, “Every bit of rainforest that gets ripped out over there…” The female attendant pulls off the wax, taking a patch of Ford’s chest hair with it as he continues his sentence with “really hurts over here.”
The slogan “Lost There, Felt Here” then appears on screen, followed by a call to “Join Team Earth” accompanied by the website address Conservation.org.
We then return to Ford whose shirt is back on. He offers a subtle grimace for the camera, ending the spot.
Titled “Wax,” this Conservation International (CI) cinema PSA was directed by Oscar-winning cinematographer Janusz Kaminski (Schindler’s List) via Santa Monica-based Independent Media for BBDO New York. Kaminski shot the just released Indiana Jones movie starring Ford who is a long-time CI board member.
BBDO’s team on the job included chief creative officers David Lubars and Bill Bruce, associate creative director/art director Melinda Ward, associate creative director/copywriter Avital Pinchevsky, sr. producer Ed Zazzera and exec music producer Loren Parkins. (The licensed music for the spot was Pearl Jam’s “Corduroy.”)
Editor was John Murray of bicoastal Nomad, with visual effects from The Mill, New York.
KASPRZYCKI FINDS PROXIMITY AT ENERGY BBDO
Andrew Kasprzycki, formerly of Tribal DDB in Chicago, has joined Energy BBDO, Chicago, as sr. VP, managing director, to lead the expansion of the agency’s digital offering. The expanded offering will be branded Proximity in order to align with BBDO’s Proximity Worldwide Network. Proximity, which operates in more than 50 countries, is a well known interactive and direct-to-consumer agency network. “Our digital capabilities have been steadily growing over the past few years, with work that has been featured in Communication Arts’ Interactive Annual and shortlisted at Cannes,” said Energy BBDO president/CEO Tonise Paul. “That said, we also need a more robust offering to continue to grow. We’ve already partnered successfully with Proximity to serve global clients such as Bayer AG and Beam Global Spirits & Wine. Now we want to make these resources readily available through our Energy BBDO office in Chicago.”
PEOPLE IN THE NEWS Ashley Bartell has joined audio post house Ravenswork, Venice, Calif., as director of operations. The move marks a return for Bartell, who began her career with the company as a scheduler. She formerly served as West Coast rep for bicoastal music company The Lodge. RavensWork operates three mixing studios. Along with company principal/mixer Robert Feist, its mixing staff includes Eric Ryan and Scott Burns….Chicago-headquartered Cutters Inc. has hired Will Kneip as business development director. He comes over from Butler, Shine, Stern & Partners, San Francisco, where he was postproduction supervisor. The Cutters Inc. group consists of Cutters Editorial (Chicago, Los Angeles), SOLdesignfx and audio house Another Country….
