Production house Tinygiant has signed director and photographer Peggy Sirota, adding to its roster an artist with a celebrated career in commercials, print advertising and still photography.
Sirota began directing commercials in 1994, a natural progression from her major success as a still photographer. Sirota has photographed countless notables, from Robin Williams to Harry Styles, Steph Curry, Taylor Swift, Lizzo, JLo, Drew Barrymore, and Barack Obama. Her images have made magazine covers ranging from Vanity Fair to GQ, Rolling Stone, LIFE, Interview, Italian Vogue, and many others. Her unfailing ability to produce surprising, vulnerable, and uninhibited images of her subjects has made her one of the most sought-after creative minds working today.
In the commercial space, Sirota’s lens captures slice-of-life moments that feel authentic and grounded in character. Her early training in dance has given her an instinct for dynamic movement, which is apparent in her filmmaking and still photography alike. Sirota has minted advertising campaigns in fashion and retail for the likes of Burberry, Oscar de la Renta, Banana Republic, Neiman Marcus, JCPenney, GAP and Barney’s; beauty brands L’Oreal, Clinique, CoverGirl, and Lancôme; media brands that include AT&T, Sony, Apple, Disney, and NBCUniversal; and automotive brands such as Mercedes-Benz, Acura, Buick, Volvo, Chrysler, and Toyota.
Prior to joining Brooklyn-based Tinygiant, Sirota was most recently repped in the commercialmaking space by Girl Culture Films (which has since become INSTITUTE).
Sirota has been consistently recognized for her work, winning Columbia University’s prestigious Alfred Eisenstaedt Award, and awards from American Photography, Print Regional Design, and the Art Directors Club. British Vogue included Sirota on its list of Top Female Fashion Photographers.
“Peggy is a goddess as far as we’re concerned,” said Sara Eolin, partner and executive producer at Tinygiant. “This is a reunion for Peggy and I, and I couldn’t be happier to be working with her again. She’s the OG! Her work always stands out as undeniably Peggy Sirota. She has a joyful and perfectly imperfect POV that’s unlike anyone else’s. We’re so honored to have her in the Tinygiant family.”
Rom-Com Mainstay Hugh Grant Shifts To The Dark Side and He’s Never Been Happier
After some difficulties connecting to a Zoom, Hugh Grant eventually opts to just phone instead.
"Sorry about that," he apologizes. "Tech hell." Grant is no lover of technology. Smart phones, for example, he calls the "devil's tinderbox."
"I think they're killing us. I hate them," he says. "I go on long holidays from them, three or four days at at time. Marvelous."
Hell, and our proximity to it, is a not unrelated topic to Grant's new film, "Heretic." In it, two young Mormon missionaries (Chloe East, Sophie Thatcher) come knocking on a door they'll soon regret visiting. They're welcomed in by Mr. Reed (Grant), an initially charming man who tests their faith in theological debate, and then, in much worse things.
After decades in romantic comedies, Grant has spent the last few years playing narcissists, weirdos and murders, often to the greatest acclaim of his career. But in "Heretic," a horror thriller from A24, Grant's turn to the dark side reaches a new extreme. The actor who once charmingly stammered in "Four Weddings and a Funeral" and who danced to the Pointer Sisters in "Love Actually" is now doing heinous things to young people in a basement.
"It was a challenge," Grant says. "I think human beings need challenges. It makes your beer taste better in the evening if you've climbed a mountain. He was just so wonderfully (expletive)-up."
"Heretic," which opens in theaters Friday, is directed by Scott Beck and Bryan Woods, co-writers of "A Quiet Place." In Grant's hands, Mr. Reed is a divinely good baddie — a scholarly creep whose wry monologues pull from a wide range of references, including, fittingly, Radiohead's "Creep."
In an interview, Grant spoke about these and other facets of his character, his journey... Read More