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    Tinygiant Signs Directing Duo Taylor Reid For Spots, Branded Content

    By SHOOTUpdated:No Comments1396 Views
    Paul Reid (l) and Nicholas Taylor
    LOS ANGELES --

    Production company Tinygiant has added directing duo Taylor Reid to its talent roster for U.S. representation spanning commercials and branded content. Comprised of directors Nicholas Taylor and Paul Reid, Taylor Reid was founded in 2017 in Toronto, quickly making a mark in the Canadian market.

    The directing team combined Taylor’s rich background in documentary film with Reid’s experience steeped in action sports, including projects that have captured world-class surfing, snowboarding and skateboarding. Earlier this year, Taylor Reid directed The Joy Smith Foundation’s national awareness campaign, “See the Trafficking Signs.” The poignant and harrowing centerpiece film in the campaign educates viewers on the common signs that someone may be at risk of a being sex trafficking victim. “Trafficking Signs” was produced by Untitled Films, a Toronto-based company which continues to handle Canadian market representation for the directorial duo. Past Taylor Reid clients include Air Canada, EA Sports, Ford, Mastermind, Porsche, RBC Bank, Red Bull, Subaru, TD Bank, Yamaha and Volkswagen.

    Veronica Diaferia, founder and executive producer at Brooklyn-based Tinygiant, noted that Neil Champagne, the head of the company’s scripted division, met Taylor and Reid in Canada and immediately shared their work with her. “Now that they are in Los Angeles, we can’t wait to bring their talent to the States,” said Diaferia.

    “Tinygiant is an amazing and supportive team, I think they have built a company that represents what the future of production will look like,” said Taylor who added that “their dedication to creating award-winning work that matters makes them a natural fit for us. Sara [Eolin, Tinygiant partner/EP] and Veronica bring an optimism and excitement to production. That is something that’s very important to us.” 

    Reid said that he and Taylor’s automotive and action sports background are “a great fit” for Tinygiant’s roster, adding that they were drawn to Diaferia and Eolin and the fact that Tinygiant is a women-owned and operated production company.

    Category:News
    Tags:Nicholas TaylorPaul ReidTaylor ReidTinygiantVeronica Diaferia

    “Red One” Tops Weekend Box Office With $34.1 Million

    Sunday, November 17, 2024

    Moviegoers were not exactly feeling the Christmas spirit this weekend, or at least what "Red One" was offering. The big budget, star-driven action comedy with Dwayne Johnson and Chris Evans sold $34.1 million in tickets in its first weekend in theaters, according to studio estimates Sunday. It easily topped a box office populated mostly by holdovers.

    For traditional studios, a $34.1 million debut against a $200 million+ production budget would be a clear indication of a flop. Some even peg the budget closer to $250 million. But "Red One" is an Amazon MGM Studios release and they have the luxury of playing the long game, accounting not only for global box office where Johnson tentpoles often overperform, but its life on Prime Video for years to come.

    "Red One," in which Johnson plays Santa's bodyguard, was also originally built to go straight-to-streaming. There's a narrative that the theatrical earnings are not only just a bonus, but that it's an additive gesture towards struggling theaters looking for a consistent stream of new films. The first major studio holiday release since 2018, "Red One" opened on 4,032 screens, including IMAX and other large formats, on an otherwise quiet weekend for major releases.

    Warner Bros. is handling the overseas release, where it has made an estimated $50 million in two weekends from 75 territories and 14,783 screens.

    Still, it's certainly not a theatrical hit in North America. Even "Joker: Folie à Deux" made slightly more in its first weekend. "Red One," directed by Jake Kasdan and produced by Johnson's Seven Bucks, was roundly rejected by critics, with a dismal 33% Rotten Tomatoes score. Jake Coyle, in his review for The Associated Press, wrote that it "feels like an unwanted high-priced Christmas... Read More

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