Hogarth Worldwide, the WPP global creative content production company, has added Dan Samson as head of creative experience and innovation, and Haniah Omar as creative director.
Samson joins the Hogarth team from Media.Monks where he served as its creative director in Singapore. With over 16 years of experience, Samson brings to Hogarth a diverse conceptual background that comes from working for companies like B-Reel, and with brands such as Red Bull, Meta, Google, YouTube, Samsung, Nike and Evian.
Samson will focus on creative direction and leadership, working to inspire the team of creative content and production experts across operations in EMEA. He will also lead new strategic partnerships globally, in addition to heading up The Foundry.
Samson said he’s enthused over joining Hogarth “during its transformation and evolution, offering world-class creative and rock-solid production that blends innovation, experience and creative technology. As a creative, I love that we can make almost anything at Hogarth.”
Meanwhile Omar also joins Hogarth from Media.Monks. Having worked for the likes of Leo Burnett and Grey Group, she brings over 20 years of advertising experience, working on brands such as LG, Google, Shiseido, Disney, Kia, Evian, and GSK. Omar has a broad skillset with expertise in digital, social and technology-led campaigns, brand repositioning and guardianship, film and print campaigns, and social-issues led work.
Responsible for producing creative work across all channels, Omar will help grow Hogarth’s creative department.
“Right now, we are living through the fastest changes in advertising ever, with technologies like AI and 5G changing everything about how brands reach audiences,” said Omar. “Hogarth is perfectly placed to help brands benefit from this transformation, as the firm has combined top-tier creative, technology, strategy, production and client servicing into one team.”
Samson and Omar will both report to Mehta Mehta, global chief creative officer of Hogarth Worldwide.
Mehta said, “Dan connects creative thinking with his deep understanding of technology to bring a fresh perspective for our future focused clients. Haniah understands human emotions, storytelling and has a keen eye on what is happening in the creative and technology space.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More