VMLY&R New York and MullenLowe US New York had stellar nights at the ADC 102nd Annual Awards ceremony, held this evening (5/17) at Terminal 5 in New York during Creative Week 2023.
The global jury awarded this year’s coveted ADC Black Cube for Best of Show to VMLY&R New York for “I Will Always Be Me” on behalf of Dell Technologies and Intel. The work also won Best of Discipline in Interactive, three Gold Cubes (two in Interactive, one in Advertising), one Silver in Interactive, and two Bronze, one each in Advertising and Interactive.
Based on cumulative points for all Cubes and Merits won, MullenLowe US New York was crowned ADC 102nd Annual Awards Agency of the Year. The agency won two Best of Disciplines–in Brand/Communication Design and Illustration–for “Something To Offend Everyone” on behalf of the Brooklyn Film Festival.
Overall, the work received four Gold Cubes (two in Illustration, one each in Brand/Communication Design and Advertising), two Silver (both in Advertising), one Bronze in Brand/Communication Design, and a Merit in Interactive.
This year’s ADC 102nd Annual Awards “of the Year” winners are:
- Agency of the Year: MullenLowe US New York
- Boutique Agency of the Year: Bickerstaff.734 Kyiv, and Josephmark Brisbane/Los Angeles (tie)
- Brand-Side Agency of the Year: Squarespace New York
- Design Team of the Year: The New York Times Magazine New York
- Boutique Design Studio of the Year: G Design Studio Athens
- Network of the Year: VMLY&R
- Production Company of the Year: SMUGGLER New York/Los Angeles
- Music & Sound Company of the Year: JSM Music New York
- Brand of the Year: Squarespace
- Non-profit Client of the Year: Brooklyn Film Festival
- Freelancer of the Year (as selected by The One Club and Working Not Working): Greg Miller, Greg Miller Photography, Mansfield Center (CT, US)
- Members’ Choice Award: Performance Art Toronto “The Black Elevation Map” for Black & Abroad
ADC 102nd Annual Awards Best of Discipline winners are as follows.
- Advertising: DDB Chicago with adam&eveDDB London, NORD DDB CPH Copenhagen, and Molson Coors “Chillboards” for Coors Light
- Apparel/Accessory/Footwear Design: Jam3 and Media.Monks Amsterdam “Ozworld” for Adidas Originals
- Architecture/Interior/Environmental Design: iart – studio for media architectures Basel with AMDL CIRCLE and Michele De Lucchi Milano “Novartis Pavillon – Zero-Energy Media Facade” for Novartis
- Artificial Intelligence: Dentsu Tokyo with Data Artist Inc., Dentsu Live, and Shindii, all in Tokyo, “Voice Watch” for Toyota Mobility Foundation
- Brand/Communication Design: MullenLowe U.S. New York “Something To Offend Everyone” for Brooklyn Film Festival
- Brand-Side/In-House: Squarespace New York with Q Department New York, Final Cut New York, and Smuggler New York/Los Angeles “The Singularity” for Squarespace
- Experiential Design: FCB New York “McEnroe vs McEnroe” for Anheuser Busch Michelob ULTRA
- Gaming: The Hive Toronto with MLB New York “Chatham Plays On” for OLG
- Illustration: MullenLowe U.S. New York “Something To Offend Everyone” for Brooklyn Film Festival
- Interactive: VMLY&R New York “I Will Always Be Me” for Dell Technologies and Intel
- Motion/Film Craft: VMLY&R Mexico Mexico City “Shout” for Telefonica Movistar
- Packaging Design: G Design Studio Athens “Dia Elis” for Dia Elis
- Product Design: Serviceplan Germany Munich with Serviceplan Korea Seoul “Dot Pad. The first smart tactile graphics display.” for Dot Incorporation
- Photography: The New Yorker New York “Waiting for the School Bus in Uvalde” for The New Yorker
- Publication Design: Rang Li Stockholm “Chinese Nursery Rhymes” for China People’s Education Press
- Typography: DDB Chicago with adam&eveDDB London, NORD DDB CPH Copenhagen, and Molson Coors “Chillboards” for Coors Light
The ADC Designism Cube, for the entry that best encourages positive societal and political change, went to DDB Chicago with adam&eveDDB London, NORD DDB CPH Copenhagen, for “Chillboards” on behalf of Molson Coors.
There were two winners of the ADC Fusion Cube, established two years ago along with The One Show Fusion Pencil as the industry’s first global award to recognize great work that best incorporates underrepresented groups in both the content of the ad and the team that made it:
- Performance Art Toronto “The Black Elevation Map” for Black & Abroad
- Serviceplan Germany Munich with Serviceplan Korea Seoul “Dot Pad. The first smart tactile graphics display.” for Dot Incorporation
DDB Chicago and Squarespace New York tied for the most ADC Gold Cubes with eight each.
DDB Chicago with adam&eveDDB London, NORD DDB CPH Copenhagen, and Molson Coors won five Golds for Coors Light “Chillboards”, and three Golds working with adam&eveDDB London, Mars Wrigley Chicago and dummy Venice (California) for Twix “Bears”.
Squarespace New York with Q Department New York, Final Cut New York, and Smuggler New York/Los Angeles received four ADC Golds for “The Singularity”, three with Rare Medium New York, Rock Paper Scissors New York, and Hero Films Reykjavik, for “Squarespace Icons: Björk”, and one with Q Department New York, Final Cut New York, and Smuggler New York/Los Angeles for “The Singularity BTS”.
FCB New York won six ADC Gold Cubes, all for “McEnroe vs McEnroe” on behalf of Anheuser Busch Michelob ULTRA.
Other top ADC Gold Cube winners this year were Klick Health Toronto with five, and four each for MullenLowe U.S. New York, The New York Times Kids New York, The New York Times Magazine New York, and VMLY&R Mexico Mexico City.
A total of 11,198 pieces were entered from 59 countries and regions in the ADC 102nd Annual Awards. Agencies, studios, freelancers, brands and production companies in 32 countries were awarded a total of 106 ADC Gold Cubes, 120 Silvers, 162 Bronze and 390 Merits this year.
The top five countries for winners are the U.S. with 367, Canada and Germany with 75 each, China with 74, and Japan with 38.
A complete showcase of all ADC 102nd Annual Awards Cube and Merit winners can be viewed here.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More