Bicoastal creative content company Chromista has brought Jeff Baron aboard as partner/managing director.
Previously, Baron co-founded Loveboat–a creative content production company with offices in Los Angeles and Paris–alongside indie director Nicolas Winding Refn. There, Baron served as managing partner, leading the Los Angeles office to produce award winning independent projects encompassing advertising and entertainment. Under Loveboat’s banner, Baron oversaw productions helmed by such directors as Tino, Elena Parasco, and Refn himself.
Before co-founding Loveboat, Baron served as managing director for Stink in the U.S.; and was a sr. executive producer at Anonymous Content, where he worked for over 13 years. Baron’s body of work includes steering projects helmed by some of the industry’s most visionary directors, including David Fincher, Traktor, Frank Budgen, and Alejandra G. Iñárritu.
“Jeff’s stellar reputation and well-documented successes reflect our business ethos,” said Ted Robbins, Chromista founding partner and EP. “He’s deeply connected to brands, and agencies, has exquisite taste, and works tirelessly to nurture and support directing talent. His commitment to building trust and communication between clients and creators will be a valuable addition to the Chromista family.”
Chromista is the brainchild of Oscar-nominated director Darren Aronofsky (The Whale, Black Swan).
“My aim is always to build relationships, recognize creative potential, and shepherd the production of groundbreaking new work,” said Baron. “Chromista’s vision as a company is incredibly fertile ground for fearlessness in growing talent and producing work. I look forward to being a part of that process.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More