Something is afoot but we can’t quite sense what as this spot opens on a beach front home. The goldfish scurrying about in their glass bowl certainly seem a bit agitated but there’s nothing apparently amiss in their living room surroundings. The man of the house goes outside to check his mailbox, his iPod-like device on full blast, rendering him oblivious to what’s going on around him.
It’s then that we see ocean waves building to scary heights as the goldfish and the home brace for an imminent tidal wave. Sure enough, the inevitable happens as the house is doused, with waves crashing into the living room. Luckily the house is elevated so the damage isn’t as great as it could have been. As the still amazingly dry man walks the steps back to his home, he realizes for the first time that something isn’t quite right yet he’s puzzled as to why. His outdoor patio deck is soaked but looks good as new. He enters his living room and notices what has happened when he sees a nasty looking, sharp toothed deep sea fish now in his goldfish bowl, with the goldfish nowhere to be found.
As we see the deck looking no worse for the wear, a voiceover relates, “After battling the elements for over 130 years, our wood stains can handle just about anything. Cabot. Our performance is legendary.”
“Tidal Wave” was directed by Marc Wilkins of Paranoid US, Los Angeles, for Euro RSCG, Chicago.
Phillip Detchmendy and Claude Letessier executive produced for Paranoid US with Cathleen O’Conor serving as head of production and Michelle Stark as line producer. The DP was Grant Appleton. Production services company was Cyclone Films, Cape Town, where Martin Heynecke was the producer.
Editor was Matthew Wood of The Whitehouse, Chicago.
Visual effects studio was Mikros Image in Paris.
The Euro RSCG core team consisted of chief creative officer/creative director/copywriter Steffan Postaer and executive producer/producer Monica Wilkins.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More