On the awards show circuit, Microsoft’s Halo 3 video game appropriately has already scored the proverbial hat trick, garnering best of show honors at The One Show last week for its “Believe” campaign out of McCann Worldgroup and T.A.G. in San Francisco. The other two legs of the hat trick came recently with “Believe” topping the International Andy Awards and the Art Director Club Show.
“Believe” has indeed made believers out of many as the campaign successfully spanned television, interactive TV, web and cinema platforms. It centered on a real world diorama built to commemorate the fictional battle between mankind and its alien enemy and painted a picture of the ultimate Halo 3 hero–Master Chief. Through TV spots of accounts from battle veterans, online interactive flyovers of the entire monument and outdoor ads designed to look like commemorative murals and plaques–the audience started to see Halo 3 as a story with real emotion and Master Chief as a hero who personified courage, duty and sacrifice.
“Freakout” The other big winner at The One Show was Burger King which was named Client of the Year, in large part due to two campaigns out of Crispin Porter+Bogusky, Miami: “Whopper Freakout,” which featured reactions from consumers when they are informed that BK has discontinued its signature Whopper burger; and a tie-in with The Simpsons Movie. The latter included TV commercials and a website through which fans could turn photos of themselves into Simpsons characters.
The top winners at this year’s show included TBWA Worldwide’s Network (2 Gold Pencils, 6 Silver, 4 Bronze), BBDO New York, (5 Gold, 2 Silver, 2 Bronze), Saatchi & Saatchi, (4 Gold, 2 Silver, 1 Bronze), Ogilvy & Mather (1 Gold, 2 Silver, 3 Bronze), Leo Burnett (4 Silver, 1 Bronze), McCann Worldwide (4 Gold, 1 Bronze), Crispin Porter + Bogusky (2 Gold, 1 Silver, 1 Bronze), Jung Von Matt (1 Gold, 2 Silver, 1 Bronze) and Wieden + Kennedy (3 Silver, 1 Bronze).
The 33rd annual One Show ceremony was held at New York’s Lincoln Center in the Time Warner Center. Emcee was comedian Tom Papa.
A complete list of winners can be found at http://www.oneclub.org/.
Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta
The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.
The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.
The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.
Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.
Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.
Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.
Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.
Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.
The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More