Rattling Stick in the U.K. has launched a production arm, Rattling Stuff, targeting a range of TV commercials, content and production solutions with more challenging budgets. Head of Stuff is Cabell Hopkins who brings a wealth of experience as a producer at M&C Saatchi in London, then running his own production company Fat Lemon in partnership with Jamie Oliver for the best part of a decade. Hopkins will be managing his own roster of directors to sit alongside those already at Rattling Stick….
Havas has acquired a majority stake in Noise Digital, the Canada-based media performance and data analytics agency. Noise Digital will maintain its brand and integrate into Havas Media Group North America under the leadership of Noah Vardon, president of Havas Media Canada, and Greg Walsh, CEO of Havas Media North America. Founded in 1998 by Trevor Carr, Noise Digital empowers brands to make better strategic investment decisions and capitalize on data-informed, consumer-centric media buying strategies that unlock new opportunities and brand experiences across consumer-oackaged goods, consumer technology, media & entertainment, travel, and healthcare. Over the years the agency has been recognized by numerous industry award programs including Cannes Lions, the Canadian Marketing Association, and the MarCom Awards….
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More