WPP’s global creative content production company, Hogarth Worldwide, has named Natasha Cholerton-Brown as chief executive officer of the Americas.
Cholerton-Brown will be responsible for driving growth and market penetration across the Americas, including Canada and Latin America where Hogarth has a strong presence.
Cholerton-Brown comes to Hogarth with a track record of revenue growth and business transformation as chief operations officer in various sectors. Most recently, she was the COO of revenue at Insider Inc. Prior to Insider, she worked at Bloomberg LP in London, Hong Kong, and New York in leadership roles across news, visual media, sales, and business operations.
Cholerton-Brown started her professional career as a global news photographer for Thomson Reuters and others, working on assignment in many diverse environments including conflict zones on breaking news stories and features, and went on to be a managing editor.
She replaces Tim Ayers, who moved to WPP as global president of Studio X at the end of 2022.
She will report directly to Richard Glasson, global CEO, Hogarth Worldwide.
“The Americas is the fastest growing and soon-to-be largest region for Hogarth. Natasha joins us at a hugely exciting time and brings with her a wealth of relevant experience and a new perspective,” said Glasson.
Cholerton-Brown said of her new roost, “As an organization, we are fully primed for growth, we have an absolute best-in-class team, and an incredibly diverse, innovative and future-forward suite of creative offerings that will accelerate our clients toward achieving their aspirations.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More