Live action production company Strange Loop Studios has added Paris-based directing duo FoodFilm to its roster for exclusive commercial representation in the U.S.
The tabletop-focused pair consists of Michael Roulier and Philippe Lhomme. The duo’s first collaboration came during Roulier’s primary focus on luxury still photography and Lhomme’s tenure as creative director at DDB Paris. What began with food tests culminated into a joint career making food content. And it doesn’t end there. Their artful take on storytelling brings light to tone and texture beyond food and beverage and into the worlds of cosmetics and pharmaceuticals.
“The iconic imagery of food would not be what it is today without the work developed and created by Michael and Philippe,” said Strange Loop EP Luca Valente. “They revolutionized what food photography meant and continue to be trailblazers for what tabletop video can be. I loved seeing how their work didn’t rely on CGI or robotic arms, but meticulously found the best ways to use technology to enhance in-camera tricks highlighting tasteful detail. With AI being the latest tech already at the risk of over-use, their sensibility to not be afraid, and rather be inspired and purposeful with their toolkit, makes for an exciting new chapter.”
The duo’s work exudes tangible flavor and originality. Their sensual storytelling is developed in the writing stage and carried through production and post, under their supervision. FoodFilm had earlier been repped in the U.S. market by TWC which evolved into Cultivate.Media.
“Joining Strange Loop is like joining a new family,” said Lhomme. “Our curiosity is insatiable as we constantly push for new experiences. But to do so, we must feel a strong authentic connection.”
Roulier added, “In our discussions with Strange Loop, and particularly with Luca, we are confident in that relationship and similar bond on aesthetic. We are excited to discover new frontiers in the American market with this film family.”
The multilingual directors have created work within their studio in Paris as well as assorted tabletop-friendly studios across the globe. Their client list includes Lindt, Nestlé, Sainsbury’s, Marks & Spencer, Garnier and L’Oreal.
“Heretic” and “Maria” Set As Red Carpet Premieres At AFI Fest
The American Film Institute (AFI) has announced that Heretic, the psychological thriller starring Hugh Grant, and Maria, based on the life of opera singer Maria Callas starring Angelina Jolie, will round out the Red Carpet Premieres section at this year’s AFI Fest. The Heretic Gala Screening will take place on Thursday, October 24, and the Maria Gala Screening will be held on Saturday, October 26. The complete Red Carpet Premieres section includes the world premieres of Music By John Williams, Robert Zemeckis’ Here, Wallace & Gromit: Vengeance Most Fowl and Clint Eastwood’s Juror #2. All Red Carpet Premieres will take place at the historic TCL Chinese Theatre. The full lineup for AFI Fest 2024 will be unveiled on October 1.
“At the heart of AFI Fest is an unwavering dedication to celebrating the best in global cinema--together,” said Bob Gazzale, AFI president and CEO. “We look forward to uniting artists and audiences once again to be inspired by the art form in a powerful sense of community.”
Heretic follows two young missionaries (Sophie Thatcher and Chloe East) who are forced to prove their faith when they knock on the wrong door and are greeted by a diabolical Mr. Reed (portrayed by Grant), becoming ensnared in his deadly game of cat-and-mouse. The film is directed by Scott Beck and Bryan Woods and produced by Stacey Sher, Beck, Woods, Julia Glausi and Jeanette Volturno. The film will be released nationwide by A24 on November 8.
Directed by Pablo Larraín, Maria presents a tumultuous and beautiful depiction of one of the world’s most renowned artists and reimagines the legendary soprano in her final days in Paris, as Callas (Jolie)... Read More