Live action production company Strange Loop Studios has added Paris-based directing duo FoodFilm to its roster for exclusive commercial representation in the U.S.
The tabletop-focused pair consists of Michael Roulier and Philippe Lhomme. The duo’s first collaboration came during Roulier’s primary focus on luxury still photography and Lhomme’s tenure as creative director at DDB Paris. What began with food tests culminated into a joint career making food content. And it doesn’t end there. Their artful take on storytelling brings light to tone and texture beyond food and beverage and into the worlds of cosmetics and pharmaceuticals.
“The iconic imagery of food would not be what it is today without the work developed and created by Michael and Philippe,” said Strange Loop EP Luca Valente. “They revolutionized what food photography meant and continue to be trailblazers for what tabletop video can be. I loved seeing how their work didn’t rely on CGI or robotic arms, but meticulously found the best ways to use technology to enhance in-camera tricks highlighting tasteful detail. With AI being the latest tech already at the risk of over-use, their sensibility to not be afraid, and rather be inspired and purposeful with their toolkit, makes for an exciting new chapter.”
The duo’s work exudes tangible flavor and originality. Their sensual storytelling is developed in the writing stage and carried through production and post, under their supervision. FoodFilm had earlier been repped in the U.S. market by TWC which evolved into Cultivate.Media.
“Joining Strange Loop is like joining a new family,” said Lhomme. “Our curiosity is insatiable as we constantly push for new experiences. But to do so, we must feel a strong authentic connection.”
Roulier added, “In our discussions with Strange Loop, and particularly with Luca, we are confident in that relationship and similar bond on aesthetic. We are excited to discover new frontiers in the American market with this film family.”
The multilingual directors have created work within their studio in Paris as well as assorted tabletop-friendly studios across the globe. Their client list includes Lindt, Nestlé, Sainsbury’s, Marks & Spencer, Garnier and L’Oreal.
