Paula Hochberg, previously creative director at TikTok Brand & Creative Studio, has joined adam&eveDDB as creative director.
Prior to working at TikTok, Hochberg was creative lead at Sid Lee London. Hochberg studied in Belgium and worked for several years in Madrid and Buenos Aires. She has collaborated across a number of high-profile brands, including TikTok, SKYN, Ubisoft, H&M, Moรซt&Chandon, Longines, THINK!, Prime Video, Honda, Coca-Cola, Heineken, Vodafone, McDonald’s, Samsung and the International Committee of the Red Cross.
Hochberg’s work has won several awards; the “Hope” & “Decisions” campaigns for the International Committee of the Red Cross picked up a Cannes Lions Grand Prix (Film Craft), a Gold Lion Film Craft (Script) and a Bronze Lion (Film) in 2018, alongside D&AD Wood and Graphite Pencils.
Hochberg will join adam&eveDDB this month and will report to chief creative officer Richard Brim.
Hochberg said, “I’ve always admired the work and culture at adam&eveDDB, it’s a dream to be surrounded by such a creative and talented team.”
Brim added, “We’re very happy to welcome Paula on board as we expand our creative department. She has produced stellar, award-winning work for high-profile clients and we can’t wait to see some of the exciting work she will be producing for the agency.”
Jennifer Kent On Why Her Feature Directing Debut, “The Babadook,” Continues To Haunt Us
"The Babadook," when it was released 10 years ago, didn't seem to portend a cultural sensation.
It was the first film by a little-known Australian filmmaker, Jennifer Kent. It had that strange name. On opening weekend, it played in two theaters.
But with time, the long shadows of "The Babadook" continued to envelop moviegoers. Its rerelease this weekend in theaters, a decade later, is less of a reminder of a sleeper 2014 indie hit than it is a chance to revisit a horror milestone that continues to cast a dark spell.
Not many small-budget, first-feature films can be fairly said to have shifted cinema but Kent's directorial debut may be one of them. It was at the nexus of that much-debated term "elevated horror." But regardless of that label, it helped kicked off a wave of challenging, filmmaker-driven genre movies like "It Follows," "Get Out" and "Hereditary."
Kent, 55, has watched all of this โ and those many "Babadook" memes โ unfold over the years with a mix of elation and confusion. Her film was inspired in part by the death of her father, and its horror elements likewise arise out of the suppression of emotions. A single mother (Essie Davis) is struggling with raising her young son (Noah Wiseman) years after the tragic death of her husband. A figure from a pop-up children's book begins to appear. As things grow more intense, his name is drawn out in three chilling syllables โ "Bah-Bah-Doooook" โ an incantation of unprocessed grief.
Kent recently spoke from her native Australia to reflect on the origins and continuing life of "The Babadook."
Q: Given that you didn't set out to in any way "change" horror, how have you regarded the unique afterlife of "The... Read More