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    Broadly Speaking

    By SHOOT StaffUpdated:No Comments1114 Views
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    We attended the IAB Digital Video show on Monday and were impressed with most of the content. While the show was used to promote the IAB’s new format guidelines, which were released Monday, it also presented a range of programs that illuminated a “From Three Screens To Mainstream” theme. The theme is right on target for video advertising, which is rapidly moving from screen to screen. After playing on TV for about 50 years, it adapted to the computer screen. And now it’s moving to the mobile screen, which is seeing some exciting creative executions, some of which were presented at the show.
        As far as TV goes, the drive to play content online is moving ahead rapidly. It seems as soon as we report on one venture, another one pops up. Last week, Warner Bros. announced two sites, TheWB.com and KidsWB.com that will play a variety of TV content, with TheWB playing old favorite shows and new ones created for the web. The new ones will play short three to five minute episodes, the popular playing time for Internet content. Product integration advertising will be used.
        A video ad from Microsoft’s new branding campaign, “On My Way,” is our iSPOT of the Week. The campaign plays in Europe and Australia but not in the U.S. so this is your BIG opportunity to check out the work.
        We had the opportunity to speak with Tom Carroll, president/CEO of TBWA Worldwide, who discusses the rise of digital advertising, including digital video, in this week’s iChat.

    Let us know about the important news from your companies.

    Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot

    Category:News



    Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta

    Friday, November 22, 2024

    The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.

    The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.

    The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.

    Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.

    Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.

    Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.

    Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.

    Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.

    The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More

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