A veteran executive is in an office staring at two charts which are not yet revealed to us. He’s flanked by two colleagues–a guy and a gal–and asks each for an opinion. The guy goes for the bar graph chart, the gal suggests the pie chart. We then see the two charts side by side as the senior exec mulls over what he calls the “age-old dilemma.”
Suddenly, a giant hand holding a job seeker bursts through the wall. The female job seeker is clueless as to what’s just transpired as she’s thrust into this office debate. The executive asks her what she thinks and she hesitatingly responds, “Bar graph.”
“Exactly,” responds the now satisfied executive.
The spot ends with a voiceover declaring, “Find the perfect job faster than you think on WashingtonPost.com–thousands more D.C. jobs than any other website.”
“Charts” is one of three spots in a campaign directed and edited by Michael Wilde of Phasmatrope Studios, Haverford, Penns., for agency Adworks, Washington, D.C.
The Adworks team included creative director Mark Greenspun, associate creative director John McEown, copywriter T.J. Aseltyne and producer Kristine Punga.
Jonathan Isen exec produced for Phasmatrope with Claudio Kuhn serving as producer and Amy D’Alio as production manager. The DP was Andy Lilien. Production designer was Jesse Rosenthal.
The giant hand was created by Philadelphia-based props/rigging company Kitchen Sink.
Post house was Shooters Post and Transfer, Philadelphia.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More