A podcasting report released last week by eMarketer suggests advertising is limited but highly effective. Podcast ad revenue is $240 million this year, a 45.5 percent rise from last year, and will reach $435 million in 2012, with 8.8 percent growth.
The low numbers derive from the limited audience, with just over 14 percent of U.S. Internet users downloading podcasts in 2007 according to a Universal McCann report released this month. But that number jumped to 29.5 percent in 2008, which signals a growing audience.
The other good news for podcast publishers is the audience watches the ads. New data from Podtrac and TNS says that unaided awareness for podcast ads is 68 percent, compared with 21 percent for streaming video and 10 percent for TV. “Audiences pay close attention to show content and the embedded ads within them,” said Doug Keith, president of Future Research Consulting. “The high unaided ad recall figures are the result of a less cluttered environment.”
Podcast publishers seek premium prices, but eMarketer says, “Some publishers are still trying to figure out how to price. Podcast advertising networks simplify this, but it can still be tough to gauge ad effectiveness.”
“Podcasting is, by its nature, a niche medium, and this is not likely to change,” said Paul Verna, senior analyst at eMarketer. “But podcasting delivers a level of end-user engagement that is rare in today’s multi-format world.”
Nominees Unveiled For Cinema Audio Society’s 61st Annual Awards
The Cinema Audio Society has unveiled its nominees in seven categories for the 61st Annual CAS Awards for Outstanding Achievement in Sound Mixing 2024.
The 61st CAS Awards will be held on Saturday, February 22, at the Beverly Hilton.
Nominated in the live action motion picture category were the audio teams behind A Complete Unknown, Deadpool & Wolverine, Dune: Part Two, Gladiator II and Wicked.
Animated motion picture nominees were the sound ensembles behind Inside Out 2, Moana 2, Mufasa: The Lion King, The Wild Robot and Wallace & Gromit: Vengeance Most Fowl.
As previously announced, multi-award-winning sound mixer Tod A. Maitland CAS (A Complete Unknown, West Side Story, Joker), will be honored with the CAS Career Achievement Award. In addition, visionary filmmaker Denis Villeneuve (Dune: Part Two, Blade Runner 2049, Arrival) will receive the Cinema Audio Society’s Filmmaker Award.
The CAS Award nominees highlight the outstanding contributions of sound mixers, recognizing excellence in the specialized craft of sound mixing for both film and television. Each year, accomplished CAS members—who possess extensive expertise in the art and science of sound—carefully review hundreds of projects to ensure the nominees truly reflect excellence in sound mixing in Motion Picture and Television entertainment.
“2024 was a year of remarkable achievements in the sound community, with exceptional talent on display across every category,” said CAS president Peter Kurland. “The innovation and artistry of these sound mixers continue to elevate the craft, and the upcoming awards will be a celebration of the outstanding contributions made this year. Congratulations to... Read More