Director Ninian Doff has joined RESET for worldwide representation spanning commercials, branded content and music videos.
Doff, whose body of work encompasses spots, music videos and feature filmmaking, is celebrated for his deft cinematic approach, effortlessly intertwining comedy with the surreal. Doff’s career made a major ascent in 2017 when he won Music Video Director of the Year at the MVAs for his infamous promo for Run the Jewels’ “Love Again” trumped only by his acclaimed follow up video “Genghis Kahn” for Miike Snow. Since then Doff has gone on shoot a multiplicity of music videos including the The Chemical Brothers’ epic “We’ve Got to Try.”
Doff’s work caught the eye of the advertising world, leading to a string of blockbuster commercials for brands such as THREE, O2, Cadbury’s, his iconic music video crossover for Mars Temptations featuring a symphony of singing cats, ITV’s Veg Power, and his Dickensian Christmas epic “Nicholas the Sweep” for Sainsbury’s. Prior to joining RESET, Doff had been represented by Pulse Films.
In 2019 Doff debuted his feature film Get Duked, the story of teenagers lost in the Scottish Highlands who are stalked by a group of aristocratic psychopaths led by Eddie Izzard. After earning the SXSW Jury Prize, the film launched on Amazon Prime Video to critical acclaim, sparking yet another collaboration with Run the Jewels in a music video spin off “Out of Sight” featuring 2Chainz.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More