Butler, Shine, Stern and Partners (BSSP) has hired Jimmie Blount as its new creative director. Blount will lead creative on Blue Shield of California and the agency’s portfolio of Sovos Brands, which includes Rao’s Homemade and Noosa Yoghurt. Blount also will contribute to the agency’s growing new business efforts. Based out of Austin, Texas, Blount will report to BSSP’s executive creative director, Sinan Dagli.
Dagli said, “Jimmie brings a deep history of working with some of the fastest growing brands and creating award-winning work that inspires creativity. Jimmie’s experience developing digital media campaigns using novel technology will enhance our creative capabilities for both clients and the agency.”
Throughout his career, Blount has created campaigns that delivered standout results for brands like ESPN, Vital Farms, High Noon, Redhat, among others. His work has been recognized at the Cannes Festival of Creativity, The One Show, Clio Awards, The Art Director’s Club, and assorted other competitions. Previously he served as creative director at Preacher. While at the agency, his Vital Farms team developed an OOH campaign that touted the brand’s transparency and commitment to animal welfare using a camera with a special shutter release for hens to give people a clear look at their farm. Prior to Preacher, Blount served as an art director at Baldwin&. Blount brings a love of hacking traditional media to create unexpected, buzzy campaigns and activations, such as when his team trapped 63 people to a billboard and armed them with signs to create a message to demonstrate the power of collaboration for Redhat.
“BSSP has been a vanguard independent small agency for nearly 30 years. Having worked at a couple agency start-ups, I was intrigued by BSSP’s legacy of success. I know I can learn here and contribute to an already killer group of creatives and ad pros,” said Blount. “I’m eager to bring my skills to the table to strengthen BSSP’s client partnerships, and looking forward to making new friends, experiencing John Butler’s Monster Museums, landing some new business, and, with luck, winning some awards along the way.”
