Creative production partner Tool and France-based 3D visual studio Les Filles du 9 Novembre have formed a strategic partnership under the banner Tool France. The new partnership will be Tool’s dedicated 3D studio for projects in North America.
This announcement represents an extension and evolution of Tool’s experiential and digital capabilities. Tool France will focus on AR, game engine development, Metahuman creation, immersive environments, 3D design and animation. The studio will work in tandem with Tool’s Los Angeles-based office to offer U.S. based clients a more robust 3D offering specializing in 3D optimized for the web and interactive installations.
Prior to the official partnership, Tool and Les Filles du 9 Novembre worked together on a number of projects including Score with Pogba, a one-of-a-kind web-based AR game for Pepsi and Pizza Hut; Coke Byte, an AR game to launch the brand’s first ever flavor born in the Metaverse; a virtual game experience for the launch of Gap x Balenciaga; and an exclusive in-store AR experience for Vans’ 2022 holiday campaign.
“Having worked with Les Filles du 9 Novembre on previous projects, we recognize the shared passion to leverage 3D to create the next generation of interactive advertising” said Dustin Callif, president of Tool. “With Tool looking to be at the forefront of mixing IRL experiential and AR to evolve the ways in which brands connect with consumers, this new partnership will advance Tool as an innovation led creative production partner.”
Les Filles du 9 Novembre was founded in 2017 by creatives Sophie Langohr and Eric Nyira in France. The small team of designers, 3D experts, and artists, collaborates with brands like Samsung, Dior, Stella Artois and Paramount Pictures to deliver creative projects from initial conception through production.
“We’re extremely excited to partner with a powerhouse such as Tool, expanding our footprint in North America and helping U.S.-based brands create meaningful 3D experiences for innovative formats such as AR, MetaHumans and the Metaverse,” shared Langohr and Nyira in a joint statement.
Being a premier partner of Niantic and 8th Wall, Tool continues to be at the forefront of creating experiential and digital led advertising particularly, most recently in webAR. The 3D expertise of Les Filles du 9 Novembre makes for an ideal partner moving forward.
Carrie Coon Relishes Being Part Of An Ensemble–From “The Gilded Age” To “His Three Daughters”
It can be hard to catch Carrie Coon on her own.
She is far more likely to be found in the thick of an ensemble. That could be on TV, in "The Gilded Age," for which she was just Emmy nominated, or in the upcoming season of "The White Lotus," which she recently shot in Thailand. Or it could be in films, most relevantly, Azazel Jacobs' new drama, "His Three Daughters," in which Coon stars alongside Natasha Lyonne and Elizabeth Olsen as sisters caring for their dying father.
But on a recent, bright late-summer morning, Coon is sitting on a bench in the bucolic northeast Westchester town of Pound Ridge. A few years back, she and her husband, the playwright Tracy Letts, moved near here with their two young children, drawn by the long rows of stone walls and a particularly good BLT from a nearby cafe that Letts, after biting into, declared must be within 15 miles of where they lived.
In a few days, they would both fly to Los Angeles for the Emmys (Letts was nominated for his performance in "Winning Time" ). But Coon, 43, was then largely enmeshed in the day-to-day life of raising a family, along with their nightly movie viewings, which Letts pulls from his extensive DVD collection. The previous night's choice: "Once Around," with Holly Hunter and Richard Dreyfus.
Coon met Letts during her breakthrough performance in "Who's Afraid of Virginia Wolfe?" on Broadway in 2012. She played the heavy-drinking housewife Honey. It was the first role that Coon read and knew, viscerally, she had to play. Immediately after saying this, Coon sighs.
"It sounds like something some diva would say in a movie from the '50s," Coon says. "I just walked around in my apartment in my slip and I had pearls and a little brandy. I made a grocery list and I just did... Read More