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    Tool Enters Into Strategic Partnership With 3D Studio Les Filles du 9 Novembre

    By SHOOTUpdated:No Comments1763 Views
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    Eric Nyira
    LOS ANGELES --

    Creative production partner Tool and France-based 3D visual studio Les Filles du 9 Novembre have formed a strategic partnership under the banner Tool France. The new partnership will be Tool’s dedicated 3D studio for projects in North America.

    This announcement represents an extension and evolution of Tool’s experiential and digital capabilities. Tool France will focus on AR, game engine development, Metahuman creation, immersive environments, 3D design and animation. The studio will work in tandem with Tool’s Los Angeles-based office to offer U.S. based clients a more robust 3D offering specializing in 3D optimized for the web and interactive installations.  

    Prior to the official partnership, Tool and Les Filles du 9 Novembre worked together on a number of projects including Score with Pogba, a one-of-a-kind web-based AR game for Pepsi and Pizza Hut; Coke Byte, an AR game to launch the brand’s first ever flavor born in the Metaverse; a virtual game experience for the launch of Gap x Balenciaga; and an exclusive in-store AR experience for Vans’ 2022 holiday campaign.

    “Having worked with Les Filles du 9 Novembre on previous projects, we recognize the shared passion to leverage 3D to create the next generation of interactive advertising” said Dustin Callif, president of Tool. “With Tool looking to be at the forefront of mixing IRL experiential and AR to evolve the ways in which brands connect with consumers, this new partnership will advance Tool as an innovation led creative production partner.”

    Les Filles du 9 Novembre was founded in 2017 by creatives Sophie Langohr and Eric Nyira in France. The small team of designers, 3D experts, and artists, collaborates with brands like Samsung, Dior, Stella Artois and Paramount Pictures to deliver creative projects from initial conception through production.

    “We’re extremely excited to partner with a powerhouse such as Tool, expanding our footprint in North America and helping U.S.-based brands create meaningful 3D experiences for innovative formats such as AR, MetaHumans and the Metaverse,” shared Langohr and Nyira in a joint statement.

    Being a premier partner of Niantic and 8th Wall, Tool continues to be at the forefront of creating experiential and digital led advertising particularly, most recently in webAR. The 3D expertise of Les Filles du 9 Novembre makes for an ideal partner moving forward.

    Category:News
    Tags:Eric NyiraLes Filles du 9 NovembreSophie LangohrToolTool France



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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