Superprime Films has signed award-winning creative and commercial filmmaker Jamie Rafn for U.S. representation spanning spots and branded content.
Born in Spain and presently based in London, Rafn studied law at Oxford and qualified as a barrister before devoting himself to his lifelong passion–filmmaking. He has since amassed a lauded body of work in film, television, and advertising. His first feature film Soho Square–which he wrote, directed, and self-produced–premiered on the Sundance Channel to much acclaim.
Rafn’s commercial work–for brands such as American Family Insurance, Toyota, Volvo, and Vorwerk–has garnered awards including the Cannes Lions Grand Prix, Clios, and Kinsale Sharks. His six-minute, single-take Johnnie Walker brand film, The Man Who Walked Around the World, received a Cannes Lion for Internet Film, among other honors. Starring veteran Scottish actor Robert Carlyle, the film is a testament to Rafn’s ability to deftly weave compelling storytelling and promotion. Prior to joining Superprime, Rafn was most recently repped in the U.S. advertising market by production house SMUGGLER.
In addition to short films and advertising, Rafn has directed BAFTA-nominated TV series and live comedy specials, including Alfred Molina and Dawn French in Roger and Val Have Just Got In and Rob Newman’s six-part TV series, The History of the World Backwards.
“Jamie is such an intimate and engaging storyteller,” said Superprime executive producer Michelle Ross. “His work blends humor and sincerity; it’s as entertaining as it is touching.”
Rafn said, “For me directing is all about empathy. Feeling what the characters would be feeling at any given moment, and then making sure the audience is fully tapped into that. Superprime and I share a devotion to compassionate storytelling, and I’m very excited to be working alongside their amazing roster of directors.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More