Production company Reverie Content has brought director Sylvie Weber aboard its roster. This marks her first U.S. commercial signing.
Weber’s debut short, The Prophetess, has won and traveled to several film festivals around the globe. Since then, the filmmaker has honed her imaginative storytelling style seamlessly across formats, including documentaries, narrative fiction, music videos, and commercials.
Being of German-Dominican descent, Weber has had her own exploration of identity and belonging became a driving force behind her filmmaking, alongside her desire to unveil the character within. Weber has directed music videos for the bands The xx and Melanie C., fashion films for Aeyde and William Fan, and commercials for Nike and Lufthansa. Weber’s ability to bend genres has earned her work features in a range of international publications, such as Vogue, Rolling Stone, The Fader and The Los Angeles Times.
Weber’s aforementioned 2018 short The Prophetess premiered at the Africa International Film Festival in Lagos and won awards globally, including Best Short Documentary and Best Social Awareness Short. The film is currently screening at Los Angeles Filmforum through November 5. Her short film The Art of Value circulated international fashion film festivals in 2021, including Milano Fashion Film Festival, Canadian International Fashion Film Festival, and Bucharest Fashion Film Fest, where it won Best Fashion Film. Presenting William Fan’s spring summer and fall winter 2021 collection, the film questions the mechanisms of consumerism and our systems of value and hyperbeauty.
“My work has always been driven by a desire to rework historical injustice through its possibilities and a playful, poetic lens,” Weber said. “Reverie Content has built an impressive and diverse roster of storytellers, each offering a unique perspective, and I’m thrilled to be a part of it.”
“Sylvie has repeatedly shown her talent for translating her extraordinary imagination to film across mediums,” said Rich Pring, co-founder/executive producer at Reverie Content. “I enjoy finding something new in Sylvie’s films each time I watch. She beautifully and consistently captures strong character performances while crafting unique cinematic styles for each film. We look forward to collaborating with her to continue telling stories that have the power to shift culture for the better.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More