Director and photographer Rudi Schwab has joined Eleanor, the production house headed by founder and executive producer Sophie Gold, for representation spanning commercials, branded content and music videos.
“Rudi is an excellent filmmaker, whose craft showcases humanity through storytelling. The way in which he gives the viewer a look into intimate moments blows me away,” said Gold. “His Gillette spot shows such a touching connection between a father and son that is not often represented in current commercial filmmaking.”
The Gillette commercial promotes a razor designed for assisted shaving as we see a son carefully shave his father in the morning, underscoring the love he has for his Dad. This “Handle With Care” piece is on a reel which also includes work Schwab directed for HP and AT&T.
Schwab’s ability to create strong character driven stories brings him back to the heart of what inspired him to become a filmmaker–his passion for exploring human emotion through film, making the work not so much about what you see on the screen but what you feel when watching. Navigating the commercial world from a place of intention and emotional astuteness is the aligning factor for both Schwab and Eleanor.
After tracking each other’s work for years, Schwab is enthused over the prospect of working alongside Gold at Eleanor. “What I love about Sophie is that she’s as passionate as I am about storytelling and as the company owner and executive producer, she completely immerses herself into the strategic and creative approach to every project that comes across her desk.”
Schwab had previously been with production company Tool and prior to that Humble. He now joins a directorial lineup at Eleanor that includes Rohan Blair-Mangat, Adrian De Sa Garces, Alice Waddington, Chris Muir, Dawit N.M., Daniel Lundh, Edson Oda, Kacper Larski, Kate Cox, Kelsey Taylor, Milo Blake and Woods.
Eleanor is represented on the East Coast by Anya Zander and Andrew Michaeloff of Hustle, in the Midwest by Matt Bucher of Obsidian Reps, and on the West Coast by Melissa Ross and Worthy Goodman of Melissa Ross Represents.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More